4 reasons why Ford Ranger is a dominant force in the pickup truck market

In the bustling and diverse automotive market, pickup trucks have carved out a special place for themselves. These versatile vehicles are known for their combination of practicality, ruggedness, and style. With their ability to navigate both urban streets and off-road terrain, pickups have become an increasingly popular choice for Filipino drivers.

Among the dominant players in this competitive market is the Ford Ranger. With its strong presence and unwavering popularity, the Ranger has captured the hearts of customers looking for a reliable and capable vehicle. Let us explore why the Ranger has become the go-to choice in the pickup industry.

Smart design

The rugged look of the Ranger was developed with customer input in mind. Ford spent a lot of time working with owners all over the world to know how they use and what they expect on a pickup truck.

Featuring a muscular exterior based on the “Built Ford Tough” DNA, the Ranger exudes power and confidence. It sports the signature C-clamp headlights in the front, while the subtle shoulder line down the sides, including the large wheel arches, give the pickup truck a sure-footed presence. Its taillights are designed to match the signature elements on the front.

Inside, the Ranger is designed with premium soft-touch materials and a large portrait-style center touchscreen with Ford’s Sync4 connectivity and entertainment system, wireless Apple CarPlay and Android Auto smartphone connectivity, and the latest navigation features.

The Ranger is also designed with seven on- and off-road driving modes: Normal, Eco, Tow, Slippery, Mud/Ruts, Sand, and Baja. The instrument panel displays a different theme for each drive mode, with the animated mode changing when the driver scrolls from one to the other.

Purposeful capability

The Ranger is available with either a single turbo 2.0 inline four-cylinder diesel or a bi-turbo 2.0 inline four-cylinder diesel engine. The single turbo provides impressive power, torque, and fuel economy, all of which are essential in personal or business use. Meanwhile, the bi-turbo engine is a more advanced performance variant for customers that desire greater power but want to save money on fuel.

Loading and unloading of cargo is also made easy as the Ranger is designed with a rear box stop, clamp pockets, tailgate lift assist, and tailgate protective capping.

Hassle-free purchase and ownership

Customers can conveniently reserve for a Ranger through Ford’s online reservation portal anytime and anywhere.

Buyers of the Ranger may configure their pickup within the online portal by selecting their preferred variant and exterior color. Customers can also select their preferred Ford dealer through the portal, as well as their preferred payment method.

The status of their reservation can also be seen in the portal. The customer’s chosen dealer will then contact them for the next steps, which include documentation, payment, and delivery.

Ranger owners can also download the FordPass app to their mobile devices to access vehicle- specific content and support. FordPass users can use remote control features like remote start and stop, lock and unlock, and fuel level check.

Special deals and offers

Now is the right time to buy a Ranger as Ford Philippines offers special deals on the pickup truck through its Year-End Sale (YES) until December 31.

Through the promo, the Ranger Wildtrak 4x4 is now available with a P60,000 cash discount, a P99,000 all-in low down payment, and an P18,000 low monthly fee.

As the pickup truck market continues to evolve, the Ranger’s continued dedication to innovation and customer satisfaction ensures that it will remain at the forefront. With its exceptional attributes and unwavering market presence, the Ranger sets the benchmark for excellence in the pickup truck segment in the Philippines.

Photos from Roy Robles, Ruben Manahan IV, and Ford

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