True colors: The Lamborghini Ad Personam program customizes like no other

Customizing a Lamborghini is now made much simpler through the Lamborghini Ad Personam program, which offers customers several options on making a Lambo car in step with their lifestyle and personality.

The options of this program are virtually limitless since they provide a myriad of combinations of materials and colors to custom touches such as color reproduction and embroidered initials.

Here are five things you need to know about the Lamborghini Ad Personam Program:

Auto industry leader due to distinct color options

Ad Personam is already known in the auto industry for having the most number of color palettes and shades because of the availability of 348 distinct Ad Personam colors.

Exterior color choices through the use of diamond dust paint

The newest innovation in exterior colors is the utilization of a new transparent paint that contains diamond dust micro crystals. Due to a distinct processing strategy that puts together innovation and artistic workmanship, Lamborghini bodywork that uses this becomes iridescent, and color is modified according to reflections of the light. 

Potential interior appointments including embroidery

Requests for embroidery and accents are possible thanks to the expertise of the Ad Personam team and the upholstery department of Lamborghini. 

Specific touches include embellishments such as hand-stitched instead of hot-embossed seat emblem, images of their favorite city skyline, “splash-effect” color such as the one seen in Skyler Grey’s Aventador S, designs in street art style with the bull, images of their pet or their own portraits, and embroidered patterns of peach blossom and branches.

Color preference of the regional market

The color options of the Ad Personam are associated with various nationalities and the cultural and social dimensions in which Lamborghini customers thrive. The program deems Rosso Efesto as the most well-known color in the Asia-Pacific region. 

On the other hand, Verde Alceo is the favorite color in Europe, Africa, and the Middle East, while Blue Cepheus is most preferred in the Americas. 

Psychology research utilized in creating color families

The discovery of five color families is the most recent advancement in Ad Personam. Using research from color psychology and neuromarketing specialists, along with the Lamborghini Centro Stile, the project was able to address the profiling of the preferences of Lamborghini customers through their attitudes, personalities, choices, and cultural backgrounds. 

The Sportiva family appeals to those who are young and daring. Meanwhile, the Contemporanea family represents the preferences of customers who prefer informal, minimalist luxury.

The Eclettica family is associated with flair, advancement, and freshness, while the Classica family is reserved for customers who prefer conventional colors.

Finally, the Technica family is meant for high-performance aficionados looking for new colors, materials, and cutting-edge innovation.    

Photos from Lamborghini