2023 Toyota Prius to arrive in US next month

MANILA: The Toyota Prius receives a full makeover for the 2023 model year. The 2023 Prius is designed for style, performance, and efficiency, boasting a sleek new exterior, a completely redesigned interior, and an upgraded hybrid powertrain.

The all-new 2023 Toyota Prius features a dynamic style and a coupe-inspired shape. The Toyota Prius is designed to capture drivers' hearts at first sight. Its streamlined appearance, low roofline, smooth body panels, and wider rear are proportionately balanced by available 19-inch wheels, and the interior has a clean, contemporary design mixed with high-tech displays and ambient lighting. It is a modern, sporty Toyota Prius that is created to stimulate the senses.

The 2023 Toyota Prius is powered by a larger 2.0-liter engine and a new hybrid system that produces over 60% more combined system horsepower. The output of the new Toyota Prius rises to 196 net horsepower on AWD-equipped models, up from 121 horsepower in the previous generation, and 194 net horsepower on FWD-equipped models, up from 121 horsepower. The new Toyota Prius' maximum engine torque increases by almost 16%, from 120lb-ft to 139lb-ft on all models. The other electric motor generator's torque rises from 120lb-ft to 152lb-ft, or over 20%. It drives the front wheels and recharges the battery when braking.

The 2023 Toyota Prius maintains a minimal fuel consumption while gaining power. The LE grade in FWD models offers up to a manufacturer-estimated 24km/L combined rating, making it the best-ever Prius and the most fuel-efficient hybrid currently in production for model year 2023. The XLE and Limited grades in FWD models have up to 22km/L combined. The LE grade with AWD is also capable of up to 22km/L combined, while the XLE and Limited grades with AWD can achieve up to 20km/L combined. Furthermore, the AWD system gains 40 horsepower from 7 horsepower, and 50% greater torque in the rear motor, increasing from 41lb-ft to 62 lb-ft.

With nine hybrid models, soon to be 10 with the addition of the all-new Toyota Crown, two plug-in hybrid models, the new bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell Mirai, Toyota offers 14 electrified vehicles in the US for customers to choose from. The Toyota Prius is an iconic player in Toyota's effort to move “beyond zero.” The 2023 Toyota Prius will be the first Toyota model to feature the new “Beyond Zero” logo, representing Toyota's global commitment to achieve carbon neutrality in its products, production, and beyond.

The 2023 Toyota Prius, which is based on the second-generation TNGA-C platform, features a fresh look that is both elegant and functional. In comparison to the previous generation, the TNGA-C platform features a lower center of gravity, less weight, and more rigidity. It results in a lower driving position with a broader stance that feels agile but comfortable.

The 2023 Toyota Prius, which was designed in Japan, features a sophisticated, futuristic look from the inside out. For a more athletic appeal, the roofline is this time lowered by two inches from the previous generation. The Toyota Prius' rear is over an inch broader than the front, giving it a launch-ready flare.

The 2023 Toyota Prius boasts an aerodynamic flair with its piercing silhouette and 0.27 coefficient of drag (Cd). Front grille shutters have been placed, just like in previous generations, to optimize air intake, contributing in cooling and aerodynamic performance. Additionally, aero stabilizing underbody panels are used to lessen drag and noise from the road.

The XLE and Limited's larger wheels are particularly striking, creating proportions with a sporty feel that give drivers better performance and handling. The brake rotors are one inch bigger than those on the previous-generation model, measuring 11 inches in front and rear.

The interior of the 2023 Toyota Prius also boasts a new appearance, with a simple, contemporary layout that helps minimize eye and body movement. In order to keep the driver's eyes on the road, a new multi-information display is put right in front of them. Additionally, a standard eight-inch or available 12.3-inch multimedia touchscreen is placed within easy reach.

The 2023 Toyota Prius comes standard with the latest Toyota Safety Sense generation, TSS 3.0, which includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Road Sign Assist, Automatic High Beams, and Proactive Driving Assist.

The 2023 Toyota Prius will come in six colors: Wind Chill Pearl, Cutting Edge, Guardian Gray, Midnight Black Metallic, Supersonic Red, and Reservoir Blue. Pricing will start at $27,450 (approximately P1.5 million). The 2023 Toyota Prius will arrive in US dealerships in January 2023.

Photos from Toyota

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