3 Kia models cited in latest JD Power APEAL study

MANILA: Three JD Power Automotive Performance, Execution and Layout (APEAL) awards have been given to Kia America, including one for the all-new EV6, the brand's first fully electric vehicle and the first step in the brand's game-changing “Plan S” global electrification strategy. The Kia Carnival and Kia K5 also dominated their respective categories, with the electric crossover taking first place in the Compact SUV category. The Kia Forte was also named the best compact car in the JD Power Initial Quality Study.

In a statement, Kia America Chief Operating Officer and Executive Vice President Steven Center said, “As part of our recent brand transformation, we have repositioned ourselves as a symbol of challenge and innovation to develop products that rise above world-class. these three APEAL awards reinforce how we’ve transformed ourselves to be a leader not only in automotive, but also in electrification and mobility given the high marks the EV6 has received since its arrival to market.”

The JD Power APEAL study evaluates the overall satisfaction of new vehicle owners with their vehicles in the first 90 days of ownership. Respondents are asked to rate 40 attributes divided into 10 experience groups as part of the study. The responses are then combined by JD Power to get an overall APEAL score on a 1,000-point scale.

Photos from Kia

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