9th PIMS: 4-day event draws 42k attendees

MANILA: The 9th Philippine International Motor Show (PIMS) ended in a record-breaking fashion after drawing around 42,000 attendees at the World Trade Center in Pasay.

Themed "Dare. Drive. The Future Redefined," the number of event-goers at the four-day motoring spectacle was the result of the showcasing of the latest advancements in the automotive industry, brought together by 17 of the country’s premier automotive brands.

The event highlighted groundbreaking vehicles and innovations — from new car launches to concept model displays and even first-ever global premiere.

“Each brand showcased its commitment to sustainability, safety, and innovation tailored to the Filipino market, from cutting-edge electric vehicles to bold design concepts and intelligent driving systems,” the company said in a statement.

Relatedly, the group is donating P500,000 to the Angat Buhay Foundation — extending aid to victims of Typhoon Kristine.

“We believe in giving back to our community, especially during challenging times,” CAMPI President Atty. Rommel Gutierrez noted. “Through this donation, we hope to provide a helping hand to those impacted by Typhoon Kristine and to continue building a responsible and resilient community,” he added.

Below is the list of the brands that participated in the event:

• BMW Philippines

The San Miguel Corporation-led company concentrated on high-end electric and performance models, such as the ultra-luxurious BMW XM Label Red hybrid and the all-electric i5 M60 Touring — which are designed to cater to premium buyers interested in advanced performance and sustainable luxury.

• Changan Auto Philippines

Inchcape-steered Changan Auto Philippines previewed  the Hunter REEV, the world’s first Range-Extended Electric pickup.

• Chery:

Under United Asia Automotive Group Incorporated (UAAGI), Chery officially unveiled the new Tiggo 2 Pro and previewed the new Tiggo 5X Pro.

• Daewoo

The brand’s distributor highlighted the Philippine-made Daewoo Bus BS106, alongside the CMANC's Iconic Modern Jeepney and the K4000G with SmartBody.

• Ford

Blue Oval’s local arm, introduced the new Ford Ranger Raptor 3.0L V6 — the pick-up truck’s high-performance option that delivers 392 horsepower and 583 Newton-meters of torque.

• Foton

The UAAGI-led firm previewed the new Foton Traveller Sierra Full Electric Van and the new Wonder Pickup, a compact pickup truck targeting small businesses. They also displayed camper-equipped versions of the recently launched Tunland V7 and V9 pickups.

• Honda

In its pavilion, Honda Cars Philippines made the public debut of the new Civic RS e:HEV,  its first electrified Civic in the Philippines, along with the CR-V V Turbo Limited Edition and the ultra-exclusive MUGEN Civic Type R Group A (which is limited to just five units).

Its motorcycle division showcased the EM1 e: promoting accessible electric mobility, and the high-performance CBR1000RR-R Fireblade SP superbike with MotoGP-inspired technology.

• Hyundai

Hyundai Motor Philippines featured the hybrid variants of the Santa Fe and Tucson along with the Stargazer X, Staria, and the high-performance Elantra N. The brand also highlighted its robotics technology and showcased Spot, Hyundai's friendly robot companion, marking its first appearance in the country.

• Isuzu

Isuzu Philippines Corporation displayed an electric N-Series truck for future logistics solutions, together with the with rugged D-Max options and a luxury mu-X Executive Edition with VIP seating.

• Jetour

Jetour Auto Philippines officially added to its roster the X50 subcompact SUV, and the T2 Terminator variant which was outfitted with Executive and Outdoor kits.

• Kia

The Ayala-steered Kia Philippines put the spotlight on the EV9, Kia's new fully electric full-sized SUV.

• Mazda

Mazda Philippines has officially announced its strong collaboration with AutoExe — making the former the aftermarket marque’s official distributor locally. According to the company, the tuning parts and accessories are now available for the Mazda3, CX-60, and MX-5.

• MG

SAIC Motor-led MG Philippines previewed its all-new MG HS PHEV and displayed its other models namely the G50 Plus seven-seater, One, MG 3 Hybrid +, and Cyberster.

• Mitsubishi

Mitsubishi Motors Philippines Corporation held its first-ever world premiere with the unveiling of the DST Concept.

• Nissan

In line with the brand tagline “Always Daring,” — Nissan Philippines showcased its future lineup, X-trail e-Power, Magnite, all-new Z Nismo, and a large SUV Concept.

• Suzuki

Suzuki Philippines turned the spotlight on the eVX concept vehicle and Jimny Rhino Edition.

• Toyota

Toyota Motor Philippines displayed concept vehicles namely the bZ4X, Kayoibako, and the hydrogen-powered Corolla Cross H2 to highlight the company’s “Beyond Zero” vision.

In addition, various conversions of the next-generation Tamaraw as well as the new Camry were also seen at the event.

Also read:

9th PIMS: event roundup

Here are concept cars that were showcased at the 9th PIMS

9th PIMS: Aftermarket products are a-plenty