9th PIMS: Mazda PH now AutoExe distributor

MANILA: Following its soft launch earlier this year, Mazda Philippines and AutoExe have formalized their partnership at the 9th Philippine International Motor Show (PIMS) — making the former the official distributor of the aftermarket brand’s tuning parts and accessories.

During the four-day program, the Japanese automaker’s local arm displayed numerous AutoExe parts fitted onto the Mazda3, CX-60, and MX-5.

“We are proud to be carrying AutoExe parts and accessories as an authorized distributor,” Mazda Philippines President Steven Tan said.

 “Since we soft-launched AutoExe last March with the MX-5, there has been an overwhelmingly positive response from our customers. We have made the decision to expand the AutoExe parts catalog to cover the Mazda3 and CX-60 as well.”

Per Mazda Philippines, a total of 67 AutoExe parts (10 for the Mazda3, 20 for the CX-60, and 37 for the MX-5) are available, which are generally divided into eight categories: exterior, interior, body, suspension, intake and exhaust, brakes, drivetrain, and utility. The company is still studying whether it will expand the availability of more parts and models.

“Our decision to offer factory-installed AutoExe parts to new and existing Mazda customers is part of our commitment to become a premium brand. Luxury has gone beyond just offering high-quality finishes and a refined drive. Personalization is also seen as a kind of luxury, and this is a trend we see not just in the automotive industry, but all around,” Tan noted.

As sign of their formal collaboration, AutoExe representatives led by Yuuichiro Ohtomi (Executive Managing Director), Shingo Soma (General Manager), and Yuki Sakurai (Marketing Department) formally unveiled the Mazda3, CX-60, and MX-5 fitted with AutoExe parts.

Founded by former Mazda works driver Yojiro Terada (also known as “Mr. Le Mans,”) in 1997, AutoExe is a tuning company and parts maker specializing in Mazda vehicles.

“The typical approach in aftermarket would be to specialize in one aspect, say mufflers or brakes. In other words, they are specialists in just one component,” Terada was quoted as saying.

“On the other hand, AutoExe specializes in complete cars. Our goal during parts development is to achieve the level of refinement or polish as you would in a new variant or grade. We enhance performance in a well-balanced manner.”

AutoExe’s tuning concept is to bring out the full potential of Mazda’s "Jinba-ittai" philosophy (oneness of man and machine) based on technology and know-how gained at racing in Le Mans.

“Transient characteristics refer to the movement of a vehicle—in a forward-backward (acceleration and deceleration) and side-to-side (pitch and roll) motion. If a car reacts too quickly, like a purpose-built track car, it feels nervous, making it scary. If it’s too slow, it becomes dull, making it not enjoyable to drive. We aim to optimize the different characteristics to find the balance that sharpens the level of Jinba-ittai that enthusiasts can immediately feel,” Terada explained.

AutoExe parts are available for order at all Mazda dealerships nationwide. Since AutoExe parts are done in close engineering collaboration with Mazda, they will not void a vehicle’s warranty when purchased and installed at authorized Mazda dealerships. They also carry a one-year manufacturer's warranty.

To celebrate the partnership between Mazda Philippines and AutoExe, all orders for AutoExe parts placed on or before December 31, 2024 will have a 10-percent discount.

For more information, Mazda customers can view AutoExe parts at Mazda Makati and Mazda C-5 Pasig—the first two AutoExe Performance Parts Centers in the country. Customers may also check the official website at mazda.ph.

Also read:

Mazda PH prolongs HEV battery warranty to 5 years

Mazda MX-5 clinches win at 2024 Kalayaan Cup amid gearbox issue

Mazda MX-5 dominates 2024 Petron Makabayan Endurance Cup