All systems go for digital launch of Toyota Wigo today

All systems go for digital launch of Toyota Wigo today

MANILA: Toyota Motor Philippines (TMP) is set to make its first model reveal in the new normal and, as expected, it will be a digital launch.

The new Wigo will be unveiled today, June 15, through a "live interactive launch" hosted on Facebook and YouTube starting at 4:30 p,m.

"Get a chance to win prizes when you tune in to our Facebook Live session and watch the live performance of Ben & Ben," said TMP on its website. The company promised to make special announcements during the event, and that participants in its live online games can win prizes.

The Wigo is effectively Toyota's entry-level car in its considerable portfolio of models in the country. First introduced in Indonesia (where it is badged as the Agya), the iteration to be launched is not yet an all-new model but a refresh. Our Wigo is still expected to come from that country (where it is made) — and where the new version was revealed last March.

What things will be new?  Expect a refreshed front fascia with a redesigned bumper, with fog lamps ensconced more cleanly within. 

The Wigo's rear taillights are expected have "slightly revised graphics" with possibly an option for retractable side mirrors and a new set of 14-inch machined alloy wheels.

The Agya in Indonesia got a new center stack design, housing a new display and controls for the air-conditioning system of select variants. We might see a stop/start button as well thrown in the mix.

The current-model Wigo is priced from P557,000 here for the 1.0 VVT-i E M/T.

Attendees to the launch are requested to register through this link to get reminders and updates. For more information. visit TMP's official social media pages at ToyotaMotorPhilippines (Facebook and Instagram), and @ToyotaMotorPH (Twitter).

Photo from Toyota Motor Philippines

Also read: Better Days Ahead promo of Toyota PH extended thru June

Kap Maceda Aguila

Kap Maceda Aguila

Kap Maceda Aguila has been a writer for nationally circulated publications since 1992 after earning a communication degree, majoring in journalism, from the University of the Philippines-Diliman. Over the course of his career, Kap has covered various beats from lifestyle, business, technology, entertainment, and motoring.  He was a segment host, writer, and producer of The Philippine Star’s Wheels which first aired in 2015, and was appointed head writer in 2018. In 2019, The Star opened motoring and transportation website Wheels.ph and made Kap its first online editor – a position he held before leaving to become motoring editor of Business World in February of 2020. Today, he continues to pen articles for The Star and other publications, and co-hosts a radio show, Gear Box on Radyo Pilipinas 1 738 AM. Kap is also editor in chief of Zigwheels Philippines and Carmudi Philippines.

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