Aston Martin, Hugo Boss launch first-ever fashion collaboration

MANILA: Aston Martin, together with renowned fashion company Hugo Boss, has launched the first-ever fashion collection under the all-new “Boss X Aston Martin” lifestyle partnership brand. 

Per the British car maker, the new collection draws heavily from the expertise and craftsmanship of Boss. Meanwhile, the collaborative product line will also showcase the use of interior elements borrowed from various Aston Martin vehicles. Other details on the collection’s garments, like zip pullers, cord ends, and snap buttons, will feature similar materials present on the Gaydon-based car brand’s products. 

Lightweight materials and designs from the “Q by Aston Martin” bespoke service will likewise make an appearance in the new clothing line. Per the British marque, some items from the product line will even include the use of carbon fiber taped seams. 

In general, the Boss X Aston Martin collection is touted to cater to buyers with a taste for luxury performance. Both, after all, are at the forefront of innovation and modern sophistication. 

To spice up the introduction of the Boss X Aston Martin collab, Hugo Boss brought in long-time brand ambassador Fernando Alonso. 

In the context of the collaboration, the Aston Martin Aramco Formula One Team star driver has stepped in as its prime representative. In fact, Alonso showcased the collection through a photoshoot to display how he embodies the “spirit of Boss and the intensity of the Aston Martin driver.” 

“I'm proud to front the campaign for the first-ever Boss x Aston Martin capsule collection. Both Boss and Aston Martin stand for commitment, innovation, performance – and iconic style. I can't wait for fans to experience the energy that both brands have brought to this collaboration,” Alonso said. 

Currently, the product line is available on the Hugo Boss website. Some notable products include a slick water-repellent leather jacket, several subtle but stylish polo shirts, and a number of men’s accessories, among others. And yes, the said products are available to ship to the Philippines. 

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