Audi is first carmaker to feature Holoride VR in production cars

MANILA: Audi boasted that it will be the first automobile manufacturer in the world to bring virtual-reality (VR) entertainment from Holoride into series production.

Beginning this June, backseat passengers can put on virtual reality glasses (VR glasses) and immerse themselves in various media formats including games, films, and other interactive content. The virtual content will also adapt to the real-time movements of the car. 

For example, if the car is taking a right turn, the spaceship in the projected in the VR will also fly to the right. If the car accelerates, the spaceship speeds up, too.

To use Holoride, a VR headset that has been enabled for it must be connected with the vehicle via Bluetooth Low Energy (BLE).

Initiated by Audi, development of this innovative VR or XR (extended reality) technology is being advanced and commercialized for different manufacturers by the tech entertainment startup Holoride.

With this approach, the Munich-based startup has established a completely new media category that it calls “Elastic Content." This kind of content adapts to driving movements, journey time, and driving route. 

Audi cars equipped with the modular infotainment toolkit (MIB 3) will be Holoride-capable. The new technology will be introduced at the South by Southwest (SXSW) festival in the US. 

From June, Audi models with MIB 3 will be capable of utilizing Holoride in the European market, as well as in Canada, the United States, Japan and China. The new startup technology is expected to launch in Germany, the United Kingdom and the US market, with other markets to follow. 

Photos from Audi

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