Audi to supply British Royal Family thanks to nod from King Charles

MANILA: Audi has been awarded a Royal Warrant of Appointment, a nod from King Charles, which allows it to supply the royal household with its automobiles for the next three years.

Per the German car brand, the said seal of approval serves as a distinguished honor that reinforces the brand’s commitment to providing top-tier vehicles for the highest echelons of British society.

“This is fantastic news and we are delighted to continue working with The King and his team to assist them in their duties of representing the country and raising money for charity and worthy causes, something which Audi is very passionate about,” Audi United Kingdom (UK) Director Andrew Doyle noted.

The granting of the Royal Warrant — the Volkswagen-owned company pointed out — underscores Audi’s dedication to excellence and quality in catering to the needs of UK royalty and government officials. It also highlights the marque’s role in advancing automotive technology towards greater sustainability and innovation.

King Charles has been seen riding an Audi Q8 e-tron for his royal engagements, reflecting his commitment to sustainability with the fully electric sport utility vehicle. Likewise, Prince William uses an RS e-tron GT, which boasts high-performance electric capabilities with a luxurious design.

Following suit, UK Prime Minister Keir Starmer has adopted the Audi A8 L Security as his official vehicle.

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