Brie Larson is face of all-new Nissan Sentra campaign
MANILA: Move over MCU, as Captain Marvel actress Brie Larson enters a whole new universe as the spokeswoman of Nissan empowerment campaign centered on the all-new Sentra.
Called the "Refuse to Compromise" campaign, it kicks off with a Twitter-exclusive commercial showing a young professional woman about to compromise her career plans. Right before accepting the decision handed to her, Larson arrives in a Monarch Orange Metallic 2020 Nissan Sentra SR. The young woman gets in the car with her and proceeds to get a pep talk from Larson using segment-exclusive features of the all-new Nissan Sentra.
"The 'Refuse to Compromise' campaign demonstrates the idea that if the all-new Nissan Sentra can punch above its weight class and aim higher, so can its drivers. The radical redesign of this mid-size sedan delivers impressive design, handling, performance, and more standard safety technology than any other car in its class; it's one more proof-point that Nissan can deliver exactly what customers want at an incredible value in this segment," said Allyson Witherspoon, vice president for marketing communications and media, Nissan North America.
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After the ad’s Twitter debut, it will launch on TV as well, including behind-the-scene footage available on Nissan channels.
"It's great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table. It's a powerful message in a bottle that I'm so proud to be a part of," said actress Brie Larson.
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