Brie Larson is face of all-new Nissan Sentra campaign

Brie Larson is face of all-new Nissan Sentra campaign

MANILA: Move over MCU, as Captain Marvel actress Brie Larson enters a whole new universe as the spokeswoman of Nissan empowerment campaign centered on the all-new Sentra.

Called the "Refuse to Compromise" campaign, it kicks off with a Twitter-exclusive commercial showing a young professional woman about to compromise her career plans. Right before accepting the decision handed to her, Larson arrives in a Monarch Orange Metallic 2020 Nissan Sentra SR. The young woman gets in the car with her and proceeds to get a pep talk from Larson using segment-exclusive features of the all-new Nissan Sentra.

Nissan Sentra Launch Campaign body photo

"The 'Refuse to Compromise' campaign demonstrates the idea that if the all-new Nissan Sentra can punch above its weight class and aim higher, so can its drivers. The radical redesign of this mid-size sedan delivers impressive design, handling, performance, and more standard safety technology than any other car in its class; it's one more proof-point that Nissan can deliver exactly what customers want at an incredible value in this segment," said Allyson Witherspoon, vice president for marketing communications and media, Nissan North America.

[embed>https://youtu.be/WCVUUbcVI9o[/embed>

After the ad’s Twitter debut, it will launch on TV as well, including behind-the-scene footage available on Nissan channels.

"It's great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table. It's a powerful message in a bottle that I'm so proud to be a part of," said actress Brie Larson.

Also read: 2020 Nissan Navara N-Guard breaks cover in Europe

Eric Tipan

Eric Tipan

Eric is a morning person who hates waking up at 5AM. A radio personality since ’93 and a TV sportscaster for almost two decades, he also writes for Manila Bulletin and Esquire Philippines and co-hosts the radio talk show Gear Box on Radyo Pilipinas 738 kHz. It’s crazy but he sometimes wishes he could do more. Follow him on Twitter | Instagram: @eric_tipan

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