Chery Auto PH gives hails Alabang dealership as 2024 DOYA for 4th straight year

MANILA: For the fourth consecutive year, Chery Auto Alabang has received the Dealer of the Year Award (DOYA) from by United Asia Automotive Group, Incorporated (UAAGI).

The company accepted its latest recognition during the recently-concluded GRIT (Guts, Resilience, Initiative, and Tenacity) Awards — UAAGI’s annual dealer appreciation night designed to recognize the achievements of its top-performing dealers.

Per Chery Auto Philippines (CAP), its Alabang facility — led by Dealer Principal Mark Chiongbian — was hailed as this year’s DOYA for its “exceptional performance in sales, aftersales, customer relations, and overall operations throughout 2024.”

“It’s always been because of the team and how we focus on our customers. We always say, we live to serve our customers. But we do not stop there. We always strive to come up with more innovative programs to reach new customers,” Chiongbian was quoted as saying.

Below are other awards given at this year’s GRIT Awards and their respective recipients:

Sales Awards

• Top Retail Sales (NCR): Chery Alabang
• Top Retail Sales (Luzon): Chery Marilao
• Top Retail Sales (Visayas-Mindanao): Chery Gensan

Aftersales Awards

• Best in Service (NCR / Luzon): Chery Alabang
• Best in Service (Visayas-Mindanao): Chery Iloilo
• Best in Parts (NCR / Luzon): Chery Alabang
• Best in Parts (Visayas-Mindanao): Chery Iloilo
• Best in Customer Service Satisfaction Index (NCR / Luzon): Chery Alabang
• Best in Customer Satisfaction Index (Visayas-Mindanao): Chery Iloilo
• Best in Sales Satisfaction Index (NCR / Luzon): Chery Bacoor
• Best in Sales Satisfaction Index (Visayas-Mindanao): Chery Gensan

Marketing Award

• Marketing Breakthrough Award (Overall): Chery Fairview

“The automotive world is never still. It's a dynamic, challenging, and sometimes turbulent sea. But you, my friends, have shown us what true GRIT is. GRIT This is not just a word, it’s the very essence of what makes you the best in the industry,” UAAGI Chairman Rommel Sytin said.  

For his part, CAP Brand Head Franz Decloedt also congratulated all the awardees — emphasizing their significant contribution in Chery’s current success.

“I came to UAAGI because I saw tremendous potential in the Chery brand. I saw an incredible opportunity to build something truly special. And knowing that I have the privilege of working alongside such esteemed, seasoned, and battle-tested dealer partners and sales professionals like yourselves? That gives me the confidence to say, without a doubt, that we have what it takes to elevate Chery to a whole new level in 2025,” he noted.

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