Chery to invest $14.25-B in transition to becoming global tech firm

Chery to invest $14.25-B in transition to becoming global tech firm

MANILA: Chery has announced that they will be spending $14.25 billion over the next five years to strengthen its competitive edge in areas like electrification and smart cabin features.

KEY TAKEAWAYS

  • What is Yaoguang 2025?

    The Yaoguang 2025 strategy, according to Chery Chairman Yin Tongyue, marks the beginning of Chery's transformation into a global technology firm. It involves 13 core technologies including vehicle platforms, smart driving, and electrification.
  • On which regions will Chery establish research facilities?

    Chery is planning to establish a network of six research centers in China, North America, South America, Europe, and Central Asia.
  • Chery is also planning to establish a network of six research centers in China, North America, South America, Europe, and Central Asia, employing over 20,000 engineers.

    The Chinese automaker launched the Yaoguang 2025 strategy on Friday. Yaoguang 2025 involves 13 core technologies including vehicle platforms, smart driving, and electrification.

    The Yaoguang 2025 strategy, according to Chery Chairman Yin Tongyue, is a new initiative for the company and marks the beginning of its transformation into a global technology firm.

    As part of the strategy, Chery is developing three electric platforms, including one for premium vehicles. In 2023, the company will introduce a new model that will vie with Tesla’s offerings, according to Yin.

    He added that electrification will be the company’s driving force, and Chery’s NEV brand, iCar, will grow its sales to one million units.

    In the first eight months of the year, Chery delivered 749,000 units, representing a 30% year-on-year increase. Chery targets to sell 1.5 million units this year.

    Photo from Chery

    Also read: Chery Tiggo 8 Pro with new engine presented at PIMS 2022

    Hazel Nicole Carreon

    Hazel Nicole Carreon

    Hazel is a news and feature writer for ZigWheels Philippines. She studied communication at De La Salle Lipa, where she was exposed to writing about various topics, which later has become her passion and now her career.

    Read Full Bio

    Sell your car at the best price

    Verified and genuine buyers Verified and genuine buyers
    Free listing Free listing
    List your car

    Chery Car Models

    • Chery Tiggo 7 Pro
      Chery Tiggo 7 Pro
    • Chery Tiggo 5x Pro hev
      Chery Tiggo 5x Pro
    • Chery Tiggo 8 Pro hev
      Chery Tiggo 8 Pro
    • Chery Tiggo 7 Pro Hybrid hev
      Chery Tiggo 7 Pro Hybrid
    • Chery Tiggo 2 Pro
      Chery Tiggo 2 Pro
    Chery Cars Price

    PIMS 2024

    You might also be interested in

    • News
    • Featured Stories
    • Upcoming

    Latest Chery Car Videos on Zigwheels

    Zigwheels
    • 2023 Chery Tiggo 5X Pro Hybrid Review | Zigwheels.Ph
      2023 Chery Tiggo 5X Pro Hybrid Review | Zigwheels.Ph
      08 Jan, 2024 .
    • 2023 Chery Tiggo 8 Pro PHEV Review | Zigwheels.Ph
      2023 Chery Tiggo 8 Pro PHEV Review | Zigwheels.Ph
      15 May, 2023 .
    • 2023 Chery Tiggo 8 Pro Review | Zigwheels.Ph
      2023 Chery Tiggo 8 Pro Review | Zigwheels.Ph
      20 Feb, 2023 .
    • 2022 Chery Tiggo 8 Pro First Look | Zigwheels.Ph
      2022 Chery Tiggo 8 Pro First Look | Zigwheels.Ph
      17 Jun, 2022 .
    • 2022 Chery Tiggo 2 Pro Review | Zigwheels.Ph
      2022 Chery Tiggo 2 Pro Review | Zigwheels.Ph
      19 Jan, 2022 .
    • 2022 Chery Tiggo 2 Pro Spec Guide | Zigwheels.Ph
      2022 Chery Tiggo 2 Pro Spec Guide | Zigwheels.Ph
      06 Jan, 2022 .
    • 2021 Chery Tiggo 7 Pro Review | Zigwheels.Ph
      2021 Chery Tiggo 7 Pro Review | Zigwheels.Ph
      23 Dec, 2021 .
    • 2021 Chery Tiggo 7 Pro Spec Guide | Zigwheels.Ph
      2021 Chery Tiggo 7 Pro Spec Guide | Zigwheels.Ph
      23 Dec, 2021 .
    • Chery Tiggo 5X and Tiggo 2 Review and Comparo | Zigwheels.Ph
      Chery Tiggo 5X and Tiggo 2 Review and Comparo | Zigwheels.Ph
      26 Mar, 2021 .
    • chery qq3 2013 colombia video de carros auto show FULL HD
      chery qq3 2013 colombia video de carros auto show FULL HD
      04 Sep, 2015 .
    Latest Chery Car Videos

    Chery Car Articles From Carmudi

    • journal
    • Chery Auto PH to unveil spruced-up Tiggo 2 Pro, preview 5X Pro
      Chery Auto PH to unveil spruced-up Tiggo 2 Pro, preview 5X Pro
      Ruben Manahan IV, Oct 22, 2024
    • Chery Auto PH to unveil 2 models at PIMS 2024
      Chery Auto PH to unveil 2 models at PIMS 2024
      Paulo Papa, Oct 07, 2024
    • Chery Auto PH hands over Yulo a Tiggo 7 Pro
      Chery Auto PH hands over Yulo a Tiggo 7 Pro
      Ruben Manahan IV, Aug 26, 2024
    • Chery Auto PH puts up Bacolor dealership
      Chery Auto PH puts up Bacolor dealership
      Ruben Manahan IV, Aug 13, 2024
    • PH-spec Chery eQ7 sales to start before yearend
      PH-spec Chery eQ7 sales to start before yearend
      Ruben Manahan IV, Jun 26, 2024

    Compare

    You can add 3 variants maximum*