Coffee, music, and deals: Lexus Roadshow designed to showcase 'brand experience'

MANILA: Lexus Philippines brings an immersive brand experience by kicking off the 2022 Lexus Roadshow. This string of events at convenient locations will bring the brand closer to its customers so they can enjoy Lexus’ unique Japanese hospitality.

The concept of takumi —a master in craft, superior quality and attention to detail — underpins all that Lexus does. This will be reflected by what is in store at Karrera Showroom. The venue is a haven for driving and luxury car enthusiasts. Its minimalist and industrial interior is the perfect backdrop for the Lexus LFA supercar, which will be on display for all to see and appreciate.

Painstakingly developed from a blank canvas by a small and dedicated team of hand-picked, boundary-pushing engineers, the LFA remains the halo model for the F performance marque. Visitors can get up close to the limited edition LFA — only 500 units were made — and see firsthand why it is the epitome of Lexus’ craftsmanship.

While at the Lexus Roadshow four-day event, audiophiles will also be treated to the sweet sound of vinyl records, courtesy of Satchmi. Visitors will be enveloped by the organic warmth of this highly popular music medium.  Complementing this enjoyable atmosphere is an exclusive coffee-appreciation event facilitated by Gram Coffee Roasters.

In the Lexus Roadshow, test drives and exclusive deals on the Lexus IS sport sedan and the Lexus RX SUV are there for the taking.

Visitors can experience each of the vehicle’s acclaimed Lexus Driving Signature (LDS), which boast responsive and linear control with integrated throttle, brake, and steering reactions; exceptional
handling, grip, and confident control in any condition; and refined ride quality and discernable quietness.

For Lexus owners, they can avail of exclusive Lexus services, namely a free 20-point checkup, and a Lexus Genuine Product Bactaklenz anti-bacterial treatment proven to eliminate 99.99% of bacteria, molds, and fungi inside the vehicle.

Celebrate the first leg of the Lexus Roadshow at Karrera Showroom in Alabang from May 19 to 22. 

The Karrera Showroom is located at BLOC 10 along in Filinvest Alabang, Muntinlupa, Metro Manila.

Photos from Lexus

Also read: Lexus IS brings brand to next chapter with Lexus Driving Signature