Erroll Dueñas is new UAAGI president

MANILA: United Asia Automotive Group Inc. (UAAGI), the official distributor of Chery and Foton vehicles in the Philippines, has announced the appointment of Erroll Dueñas as its new president effective September 23.

Dueñas will report directly to UAAGI Chairman Rommel Sytin, the company’s outgoing president.

In a statement, Sytin said, “Erroll brings with him a wealth of experience gained from close to three decades of working in the automotive industry with various established brands. With his new role as UAAGI president, complemented by his extensive expertise in after-sales, service, and customer relations, I am confident that his leadership, together with strong support from dealer partners, will help us improve both the sales and the customer experience to further grow the Foton and Chery brands in the market.”

Dueñas previously served as the Vice President for the Customer Service Division (CSD) of UAAGI. He played a significant role in the launch of Chery and Foton’s successful after-sales programs. He also led the brands’ strategic and innovative direction, sales operations, network, and acquisitions.

“I can say that my humble beginnings have tested me enough to take on a new leadership role. I give credit to the people whom I've worked closely with, from the bottom ranks to top management,” Dueñas stated. “Learning the ins and outs of vehicle commerce all through these years made me value three key points: innovation, efficiency, and leadership. I clearly see the UAAGI institution with great minds harmoniously collaborating, and working smart together in attaining the same goals for the company. I envision a breeding ground of leaders future-proofing the brands, products, and services in the UAAGI roof for its valued consumers.”

Chery and Foton have both enjoyed steady sales and network growth despite the challenges brought by the pandemic. Foton has been efficiently dealing with the nationwide surge in logistics transportation, while Chery continues to ride with the popularity of the crossover and SUV segments.

“I am sincerely honored by this appointment, and I am most particularly grateful for the trust that our new chairman has accorded me,” Dueñas said. “It's a substantial responsibility, but it also comes with so many opportunities for me to lead and learn from the best. It is our former President Rommel Sytin's dedication in the institution that also propelled me to take on the role, and it's with that same dedication that I fully accept the challenges and lessons that come with the job title as I onboard.”

He added, “Notwithstanding the unprecedented pandemic, one of my missions is to ensure that our partners and dealerships expand as aggressively as possible. Moreover, I am looking into executing programs and business game plans to further expand the corporation's growth into becoming one of the most diversified organizations in the country. These schemes are non-negotiable as we look forward to new workweeks ahead and of becoming the key catalyst of automotive commerce.”

Photos from United Asia Automotive Group, Inc.

Also read: Chery Auto PH sales skyrocket by 280% in first 8 months of 2021