Ferrari, HP announce title partnership

MANILA: Ferrari and Hewlett Packard (HP) have forged a multi-year title partnership to underline their  shared commitment to performance, innovation, excellence, and trust.

HP will supply Ferrari with high-performance products and services such as adaptive personal computers and devices, conferencing technology, and printing capabilities. These will be used to turbocharge Ferrari teams’ training and strategic decision-making on and off the track.

“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” Ferrari Chief Executive Officer (CEO) Benedetto Vigna said.

“In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together,” he added.

Further, the partnership will see Ferrari adopt new team names and feature HP’s logo on its race teams, namely the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy. The Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series will also race using the new moniker.

“With technology, performance, and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit,” HP CEO Enrique Lores noted.

“Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation,” he added.

The HP logo will make its debut on the Maranello F1 cars at the Miami Grand Prix this weekend. There, representatives from both organizations will be present for the reveal of the Scuderia Ferrari HP livery, which will debut in a unique edition specifically designed for the Miami race.

Photos from Hewlett Packard

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