Ford PH to enter EV arena by 2025

Other plans include technician training, showroom refresh

Ford PH to enter EV arena by 2025

MANILA: Ford Philippines is set to enter the local electric vehicle (EV) arena by next year.

KEY TAKEAWAYS

  • When will Ford Philippines start its electrification journey?

    The company will enter the local EV scene in 2025.
  • What are the Ford models under the electric/hybrid segment?

    The Blue Oval's offerings under the Ev/hybrid category are the Mustang Mach-E, F-150 Lightning, E-Transit, Maverick, F-150 Hybrid, Escape in (hybrid and plug-in hybrid options) as well as the Ranger PHEV.
  • The announcement was made by the company’s managing director Pedro Simeos as he announced the Blue Oval marque’s major plans locally.

    Though he did not give any specific details, the firm’s newly-minted top executive shared that the company will start its electrification journey by 2025 with new vehicles that will boost its product portfolio and cater to the growing demand for EV in the country — adding that the firm will launch numerous offerings under the said category.

    Pedro Simeos Photo by Ruben Manahan IV

    Globally, Ford has several models under the electric and hybrid segment — some considered as familiar nameplates in the country. They are the Mustang Mach-E, F-150 Lightning, E-Transit, Maverick, F-150 Hybrid, Escape in (hybrid and plug-in hybrid options) as well as the Ranger PHEV.

    Ford PH's possible EV offerings

    Below are some of the brand’s possible initial EV products for the Philippine market.

    Ranger PHEV

    A possible long-shot for 2025, but Zigwheels Philippines looks at the Ranger PHEV as one of initial members of Ford Philippines’ EV roster given the nameplate’s strong following in the country. 

    Ford Ranger PHEV Photo from Ford Australia

    Propelled by a 2.3-liter EcoBoost gasoline engine and 10‑speed automatic gearbox with a 75-kilowatt electric motor, a modular hybrid transmission, and an 11.8 kilowatt-hour battery. It also comes with an e-4WD system, a dual-range transfer box and rear differential lock. The traction battery is packaged between specially-engineered frame rails.

    Here’s what the Ford Ranger offers to the market in terms of performance.

    Maximum power (in Horsepower)

    275

    Peak torque (in Newton-meters)

    690

    Payload capacity (in Tons)

    One

    Towing capacity (in Kilograms)

    3,500

    Estimated pure EV driving range (in Kilometers; based on Worldwide Harmonized Light Vehicles Test Procedure)

    45

    Mustang Mach-E

    Meanwhile, the Mustang Mach-E could also be a part of the automotive distributor’s initial EV products given the industry’s strong preference on crossovers and sport utility vehicles as well as nameplate’s strong recollection.

    Ford Mustang Mach-E GT Photo from Ford

    Retailed in the rear-wheel- and all-wheel-drive setup abroad, the full-electric five-seater sport utility vehicle comes with a power of motors with an extended-range 91-kWh battery.

    Check out the vehicle’s performance output:

    Maximum power (in Horsepower)

    480

    Peak torque (in Newton-meters)

    949

    Estimated pure EV driving range (in Kilometers)

    450

     Other programs

    In line with the addition of new products, Simeos expressed its commitment to better serve its clients as its pool of dealer technicians will undergo training under its new Learning Center.

    Per Simeos, the aforementioned establishment will provide space for the conduct of training programs related to EV as well as non-technical training to dealer sales personnel, effectively upskilling them to deliver better customer experience.

    Lastly, Ford Philippines will also update its dealership design that will make its showroom more hospitable and customer-centric.

    Per Ford, the showroom refresh serves as a response to customers looking to experience an engaging retail environment “that allows for personalized interactions, a place that builds a sense of trust and belonging.”

    Also read:

    Zigwheels Philippines 10 most-read launch stories for 2024

    Ford updates Transit, E-Transit vans with new optional packages

    Ford offers Bronze Appearance package for 2024 Mustang Mach-E GT

    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as cub reporter for a local daily, Fort has been a news junkie ever since he started his career. He has covered for various sections of the newspaper ranging from politics to lifestyle, but his heart now belongs to motoring.

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