Ford PH sales breach 27-K units in 2024, Ranger nameplate takes lead

MANILA: In the past year, Ford Philippines has sold a total of 27,997 units. 

Per the local wing of the American carmaker, the said number reflected a growth of four percent over its recorded annual sales in 2023. 

Its best-selling model for the previous year was the Ford Ranger pickup truck, which contributed some 13,812 units to the aforementioned number. 

The launch of the Ford Ranger Raptor 3.0L V6 also helped build the nameplate’s momentum after it debuted last October at the ninth edition of the Philippine International Motor Show. Although it was initially offered in limited numbers, Ford Philippines decided in January to make the model a mainstay. 

For those interested, here are the currently available variants in the Ford Ranger family and their respective price tags:

Ranger 2.0L Turbo XL 4x4 MT	P1.269 million
Ranger 2.0L Turbo XLT 4x2 AT	P1.399 million
Ranger 2.0L Turbo Sport 4x2 AT	P1.504 million
Ranger 2.0L Turbo Sport 4x4 AT	P1.624 million
Ranger 2.0L Turbo Wildtrak 4x2 AT	P1.624 million
Ranger 2.0L Bi-Turbo Wildtrak 4x4 AT	P1.95 million
Ranger 2.0L Bi-Turbo Raptor 4x4 AT	P2.345 million
Ranger 3.0L V6 Twin-Turbo EcoBoost Raptor 4x4 AT	P2.739 million

 

Electrified 2025

It is likely that the brand will increase its numbers in 2025 as Ford Philippines is poised to bring electrified models into the country. 

According to the Dearborn-based marque’s local subsidiary, its forthcoming products are aimed at boosting its portfolio and cater to the growing demand in the local market. 

Further, Ford Philippines looks to transform its customer’s retail experience by offering a more engaging, immersive, and personalized purchase and after-sales journey.

Lastly, the company gears up for its electrified future in the Philippines through a new learning facility for electric vehicle training programs, as well as non-technical training for dealer sales and service personnel. 

“2025 is going to be a big year for Ford Philippines as we are finally bringing our suite of electrified products to the market, complemented by a new retail experience in our Ford dealerships and better-skilled technical and dealer personnel — all significant elements in delivering a better Ford ownership experience,” Ford Philippines Managing Director Pedro Simoes said. 

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