Hallmark appointed as next Aston Martin CEO

MANILA: Adrian Hallmark will be the next chief executive officer (CEO) of Aston Martin.

In a statement, the European automotive marque shared that Hallmark will serve as the firm’s CEO and executive director on or before October 1.

The 61-year-old personality will join Aston Martin after being Bentley Motors’ chairman and CEO since 2018.

Hallmark brings with him his more than 25 years of senior automotive experience under Bentley, Porsche, and Volkswagen.

Until Hallmark takes up the post under the said timeline, Amedeo Felisa shall remain as the company’s chief and will continue to oversee the introduction of new products — including the launch of the third next-generation sports car later within the year.

“Like many working within the ultra-luxury segment, I have admired the continued transformation of Aston Martin’s brand and products from afar and feel honored to have the opportunity to work with Lawrence (Stroll, Aston Martin Executive Chairman), the Board and the company’s employees to lead its next chapter,” Hallmark said.

“The transformation of Aston Martin is one of the most exciting projects within the ultra-luxury automotive industry. I am looking forward to continuing the Company’s great momentum and utilizing my experience and passion to further unleash this iconic brand’s potential and take it to even greater success,” he added.

Meanwhile, Felisa expressed gratitude over his stint at Aston Martin.

“It has been a great privilege to serve as Aston Martin’s Chief Executive Officer, leading our iconic brand through this exciting era. I am incredibly proud of the progress made over the last two years, which has aligned Aston Martin for a positive future direction. I believe now is the right time to allow the Company to transition to new leadership.”

“I’d like to thank Lawrence and the Board for their strong support throughout my time as CEO, and colleagues who’ve worked incredibly hard in recent years to deliver on our vision for Aston Martin and execute on our award-winning new product strategy. I am looking forward to delivering our upcoming new products before handing over to Adrian, who is a fantastic appointment for Aston Martin with a wealth of first-class experience,” the outgoing leader noted.

For his part, Stroll commended Felisa for his time as leader.

“When Amedeo was appointed CEO, I spoke of him leading a new phase of growth and development. Two years on, we have delivered on that promise, as we near completion of our thrilling new product portfolio and move closer to our vision of becoming the world’s most desirable, ultra-luxury British performance brand.”

“I’d like to personally pay tribute to Amedeo, recognizing not just what he has achieved at Aston Martin but throughout his long and distinguished career at the very top of the ultra-luxury automotive industry. I am pleased that Amedeo will remain in post until Adrian joins and will continue to oversee the launch of our upcoming products, with our breathtaking line-up of new front engine sports cars a fitting legacy to his time leading the Company and its product strategy. We look forward to celebrating Amedeo’s contribution to Aston Martin’s recent success before wishing him the very best,” he added.

Lastly, he expressed confidence in Hallmark’s capabilities.

“In Adrian Hallmark, we are attracting one of the highest caliber leaders not just in our segment, but in the entire global automotive industry. Complementing our world-class leadership, Adrian will bring to Aston Martin unrivalled experience in both the ultra-luxury and British manufacturing sectors to progress our strategy and continue recent momentum.”

Photos from Aston Martin

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