Honda Cars Manila adopts new visual identity of brand

MANILA: Honda Cars Philippines, Inc. (HCPI) opened a brand-new Honda Cars Manila with a modern façade that matches the corporate identity of global Honda dealers.

The new simplified design, which carries the slogan "Driven by dreams," strives to provide a highly efficient and useful area so that dealer associates can operate with "greater brilliance and spread delight to consumers with every interaction."

"HCPI’s adoption of the new visual identity from Honda Motor Co., Ltd. represents our desire to keep on improving for our customers. We hope they will be pleased with the new ambiance, and they will feel more relaxed, more comfortable and at home," HCPI President Masahiko Nakamura said. 

"Moreover, the new design embodies Honda’s global standard in the delivery of products and services. Aside from world-class technology and safety in our vehicles, we are dedicated to offering world-class services that will give joy to our customers here in the Philippines." 

By the third and fourth quarters of 2022, Honda Cars Pasig, Honda Cars Pampanga, and Honda Cars Cebu, Inc. would be the next to adopt the new visual identity. The entire network of Honda Dealerships in the Philippines will participate in this rollout of the new worldwide design.

Customers can feel secure and at ease knowing that Honda Cars shops have highly qualified mechanics, a committed team, and cutting-edge tools and equipment. Periodic maintenance performed by authorized Honda dealers ensures the use of genuine chemicals, parts, and accessories, as well as a manufacturing procedure that complies with international norms for quality and safety.

Online access to comprehensive costings for all vehicles and service visits made during the ownership period is also available. Likewise, Honda dealers observe health and safety precautionary measures at all times.

To book a Honda for a periodic maintenance visit or to know more about Honda’s latest offers and vehicles, head on to HCPI's virtual showroom. 

Photo from Honda Cars Philippines Inc. (HCPI)

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