Juan Manuel Hoyos to take helm of Nissan PH on Apr. 1

MANILA: Juan Manuel Hoyos has been named President of Nissan Philippines, effective April 1.  He will be based in Manila and will report to Nissan ASEAN Regional Vice President for Marketing and Sales Isao Sekiguchi.

As the next President, Hoyos will be carrying on the strong momentum established by his predecessor, Atsushi Najima.

“With his extensive experience in the automotive industry across different regions, I am confident that Juan will continue to sustain the growth that Nissan Philippines has shown and established under Atsushi Najima,” Sekiguchi stated. “Under the strong leadership of Atsushi Najima, Nissan Philippines has navigated the company through the impacts of the pandemic ensuring business continuity. In FY21, Atsushi Najima has brought back the company to its third spot in the industry, having a strong performance for its core models, Navara, Terra, and Urvan.”

Hoyos joined Nissan in 2017 as the marketing director for the Latin America region, then proceeded to become the general manager of Nissan Global Engagement Brand and then the division general Manager of Nissan Global Brand Execution and Engagement Division. He previously worked for Renault and General Motors in various executive positions.

Nissan Philippines' current President and Managing Director Atsushi Najima will continue his career as Nissan India's Chief Financial Officer.

Photo from Nissan Philippines

Also read: Nissan PH serves up discounts, all-in low DP deals on select models this Mar.