Lamborghini, Technics launches new turntable

MANILA: Lamborghini and Technics — a Japanese audio company — has launched the new SL-1200M7B turntable.

Per the Italian carmaker, the SL-1200M7B Direct Drive Turntable System is a special edition model based on SL-1200MK7/SL-1210MK7 DJ models from the SL-1200 turntable series, which have garnered widespread acclaim and popularity over the years.

The design of the turntable is inspired by Lamborghini’s iconic Y-shape pattern. In addition, it is available in orange, green, and yellow colors, which are based on the most iconic liveries worn by the Sant’Agata Bolognese-headquartered brand’s super sports cars.

It runs on a coreless direct drive motor, which achieves stable rotation free of cogging and unnecessary torque. The turntable also boasts a highly-sensitive, yet robust tonearm that accurately reads the signal engraved in the record groove. It also gets a two-layer structure platter with improved vibration-damping performance.

Other notable features include a starting torque/brake speed adjustment function, a pitch control function that enables accurate and stable pitch adjustment, a reverse play function that expands the flexibility of DJ playing styles, and a stylus illuminator that features a high-brightness and long-life LED.

According to Lamborghini, those who will be purchasing the SL-1200M7B Direct Drive Turntable System “will be treated to an exclusive gift in the form of a vinyl record featuring the powerful engine and driving sounds of six different Lamborghini V12-engine super sports cars, recorded especially for this project: 400GT 2+2, Miura SV, 25th Anniversary Countach, Diablo 6.0 SE, Murciélago LP 640 and Revuelto.”

The vinyl itself is a picture disc illustrating the tire of the Lamborghini Revuelto, one of the marque’s latest models, so customers can enjoy listening to the engine sounds as the tire spins atop the turntable.

Further, buyers of the SL-1200M7B Direct Drive Turntable System will also receive a slipmat and two stickers featuring the Automobili Lamborghini and Technics logos.

The Technics SL-1200M7B Direct Drive Turntable System is now available to order and has a sticker price of $1,599 or approximately P92,590.

“The 60-year history of both Automobili Lamborghini and Technics shares similar values in the two companies’ underlying corporate cultures. Both engage in thorough technological development, using unique ideas to provide customers with unforgettable experiences, and are uncompromising in their approach to manufacturing, pursuing an emotional sound that touches every enthusiast’s heart,” Lamborghini wrote in a press release.

“Sound is another characteristic element of the two brands. With the dynamic emotion provided by the engine sounds of Automobili Lamborghini and the rich audio experience presented by Technics’ audio solutions, both brands have sought to develop sounds that stimulate the customer. This collaboration was born from the commonalities between the brands’ concepts and sound-making initiatives,” it added.

Photos from Automobili Lamborghini

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