Lexus 'Sparks of Tomorrow' exhibit in Milan a foretaste of brand's future

MANILA: Lexus opened its "Sparks of Tomorrow" exhibit at the 2022 edition of Milan Design Week in Italy that runs until June 12. The exhibit showcases the brand’s design philosophy and commitment to sustainability.

The Lexus: Sparks of Tomorrow presents a trio of design explorations all inspired by Lexus’ human- and future-focused approach to design.

The carmaker's exhibit includes an immersive installation by award-winning architect and designer Germane Barnes, lighting studio Aqua Creations, new prototypes from Lexus Design Award 2022 finalists, and work by students at London’s Royal College of Art envisioning a more sustainable future. 

Developed in partnership with Lexus and Germane Barnes, the On/ installation previews an electrified, carbon-neutral, and human-centred future. The display showcases the Lexus RZ, the first Lexus dedicated battery-electric model, rendered in a wire frame that is suspended just above the ground.

The RZ model is illuminated by Aqua Creations’ Code 130° silk collection of colorful pendant lights. Accompanying this installation is a lounge area featuring the new ToTeM lighting collection by Aqua Creations. 

Meanwhile, the Lexus Design Award 2022 finalists were chosen for their innovative products that feature Lexus brand’s three core principles, "Anticipate, Innovate and Captivate." The finalists spent three months developing their original proposals, and creating prototypes under expert mentorship. 

In the Lexus: Sparks of Tomorrow, the "2040: The Soul of Future Premium” for the Royal College of Art in London, UK will also be displayed. The project challenged postgraduate students at the college’s Intelligent Mobility Design Centre (IMDC) to explore new vehicle architectures to meet changes in European city life and society and visualize the role Lexus might play as a luxury mobility brand. 

“We are excited to return to Milan Design Week with an incredible array of projects that highlight next generation design and our commitment at Lexus to forging a path towards a carbon-neutral future through technology, craftsmanship and innovation,” Lexus Global Head of Marketing Brian Bolain commented. 

Photos from Lexus 

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