Lexus to reveal brand transformation efforts and new concept car on Mar. 30

MANILA: Lexus is set to reveal the details of its initiatives towards brand transformation through a digital press conference on Tuesday, March 30. A new concept car will also be unveiled by the Japanese luxury automaker on the same event.

In a previous release, Lexus said that it “will take a new step forward in aiming to make the diversified lifestyles of luxury customers more rewarding.” The brand’s new vision and new concept are set to showcase its future agenda while marking the start of a new generation of Lexus.

Lexus International President and Chief Branding Officer Koji Sato had stated, “We will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond. From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”

Prior to its online debut, Lexus released a new preview image of the upcoming concept car.

To join the virtual press conference, log on to https://discoverlexus.com/reveal.

Photo from Lexus

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