‘Nissan Ambition 2030’ to deliver innovative EVs and technologies to empower mobility and beyond

MANILA: Nissan Motor Co., Ltd. has officially unveiled “Nissan Ambition 2030,” the company’s new long-term vision for boosting mobility and beyond.

Nissan aspires to become a truly sustainable company by responding to relevant environmental, societal, and customer concerns. Nissan’s objectives are to provide strategic value to customers by empowering journeys that provide confident, enjoyable, and more integrated experiences, and to establish a smart ecosystem with integrated mobility through collaborations.

Nissan targets to produce innovative electrified vehicles and technological advancements while expanding its operations globally over the next ten years. This vision drives Nissan’s goal to be carbon neutral across the life cycle of its products by 2050.

“The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society,” Nissan CEO Makoto Uchida said.

As a pioneer of electric vehicles electric vehicles (EVs), Nissan has revolutionized EVs and funded charging infrastructure. Nissan Ambition 2030, which places electrification at the heart of the company’s long-term strategy, seeks to invest ¥2 trillion over the next five years to fast-track the electrification of its vehicle range and rate of technological innovation.

In response to customer demand for a varied range of vehicles, Nissan is set to launch 23 new electrified models, including 15 new EVs, by 2030, targeting a global electrification mix of more than 50% across the Nissan and Infiniti brands.

With the launch of 20 new EV- and e-Power-equipped models over the next five years, Nissan aims to improve its electrification sales mix across major markets by 2026.

“We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world,” Nissan COO Ashwani Gupta stated.

Nissan has also introduced three new concept cars that offer superior experiences through smart technology packaging, signifying the next stage of the brand’s electrified future. These concepts demonstrate the exciting possibilities that Nissan aspires to offer across a wide spectrum of new advanced cars and ecosystems.

Nissan’s goal is to make safe and enjoyable mobility more accessible to everyone. To achieve this, Nissan will continue to develop lithium-ion battery technologies and launch cobalt-free technology to lower the cost by 65% by 2028.

Nissan intends to release an EV using its own all-solid-state batteries (ASSB) by 2028, and inaugurate a pilot plant in Yokohama, Japan by 2024. Nissan will be able to expand its EV offerings across segments and provide more dynamic performance with the launch of revolutionary ASSB. ASSBs will make EVs more efficient by reducing charging time to one-third the current span. Furthermore, Nissan believes that ASSB can help reduce the cost of battery packs to US$75 per kWh by 2028 and lower it further to US$65 per kWh in the future to reach cost parity between EVs and gasoline vehicles.

Nissan is attempting to develop a global battery supply system in order to fulfill growing customer vehicle demand and support the expanding number of EVs on the road. Nissan plans to raise its global battery production to 52 GWh by 2026 and 130 GWh by 2030, with the help of its partners.

Nissan Ambition 2030 also aims to broaden the benefits of mobility by making advanced driver-assistance and intelligence technologies available to a wider range of customers. Nissan’s efforts to form new mobility services and partnerships will be strengthened by these combined efforts.

The Japanese carmaker also hopes to employ ProPilot technology in over 2.5 million Nissan and Infiniti vehicles by 2026. In addition, the company will continue to develop autonomous vehicle technologies, with the goal of integrating next-generation LIDAR systems into practically every new model by 2023.

Nissan will work with the best partners to develop innovative mobility services for more efficient mobility in cities and more sustainable mobility in rural areas in order to address the diverse transportation needs of different countries.

Aside from the technology upgrade, Nissan will also localize production and sourcing to make EVs more accessible. The company will promote its EV36Zero concept, which was first introduced in the UK, to key markets such as Japan, China, and the US. EV36Zero is a fully integrated manufacturing and service ecosystem that combines mobility and energy management with the goal of achieving carbon neutrality.

Ensuring the long-term viability of car batteries will remain to be Nissan’s top priority based on its decade of reusing and recycling expertise with 4R Energy. The company plans to expand its battery refurbishing operations beyond Japan in 2022 and 2025. Nissan also aims to fully commercialize its vehicle-to-everything and home battery systems in the mid-2020s. They are also planning to invest up to ¥20 billion in charging infrastructure by 2026.

Nissan also targets to hire more than 3,000 personnel in advanced research and development globally as it accelerates its pace of mobility innovation. The company will also establish collaboration throughout the Alliance to allow cost savings and shared expertise in areas such as carbon-neutral technologies, electrification, software, and services.

Photos from Nissan Motor Co., Ltd.

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