Nissan completes Two years in Philippines, Celebrates 2nd Anniversary
MANILA: Nissan gained a house hold name in Philippines rights from the beginning of 80's and 90's, launching iconic vehicles like the Nissan Sentra, California, and Stanza. However, over the years, Nissan went down the list as per the consumer preferences in the market. With a flourishing 80 years of global heritage, Nissan is determined to bring back that excitement to the Philippine market once again by the establishment of a consolidated national sales company.
This year, Nissan Philippines Inc. (NPI) celebrates its 2nd anniversary of delivering on the brand ideology of “Innovation that Excites”. NPI has always been fulfilling the consumer needs with a wide variety of vehicles and services. NPI launched the “Rediscover Excitement, Rediscover Nissan” campaign to encourage the market and offer more than just a brand.
NPI President and Managing Director Antonio Zara says, “Every day in Nissan, we turn WHAT IF into WHAT IS. It is our promise to deliver ‘Innovation that excites.” He also added, “We are driven by our desire to excite people through continuous innovation. We push at the boundaries of what’s possible for the sole purpose of making every day driving experiences more rewarding for everyone.”
Zara explains, “In our two short years of operations as Nissan Philippines Inc., we have been able to achieve a lot of significant milestones for the Nissan brand. Through our loyal customers and Nissan dealers, we have been able to continuously strengthen our presence here in the local market as we deliver exciting innovations.”
Within its first two years of operations, NPI has brought back the excitement in driving through a series of new product launches, which brings the refreshed and innovative versions of almost each vehicle to the local market. This includes the top class vehicles like Nissan Sylphy, Nissan Altima, and NV350 Urvan which proven powerful and versatile road companion. Apart from these comfortable vehicles, the all new Nissan NP300 Navara smart pickup comes equipped with many firsts in its class features, providing comfortable ride.
Now, Nissan has introduced new Nissan Juke, a compact crossover which is one of the most anticipated Nissan vehicles in the market. The promise of a fun and exciting drive gives the market one more reason to rediscover the possibilities of Nissan.
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