Nissan PH, DOT promote safe, responsible land travel; stage 12-hour road trip to Boracay

MANILA: Nissan Philippines has renewed its partnership with the Department of Tourism (DOT) for the “Safe Trips” campaign.

Safe Trips promotes safe and responsible travel to help the tourism industry recover after the quarantine lockdowns in the country.

Nissan plans to step up its efforts to promote local businesses and raise awareness about sustainable tourism in the next chapter of Safe Trips. The Japanese carmaker and the DOT held a ceremonial signing followed by a press conference with select motoring, travel and lifestyle journalists against the backdrop of Boracay’s stunning white sands.

In a statement, Nissan Philippines President and Managing Director Atsushi Najima said, “Through this campaign, we have seen for ourselves that safety and responsibility are not obstacles to enjoying the beautiful destinations of the Philippines. In fact, they are important factors that make your trip a more enjoyable experience for you and your loved ones. This is an advocacy that we are excited to continue with the DOT.”

Since the campaign began in 2020, Nissan and the DOT have produced educational and promotional content on how to safely and responsibly travel to local tourists spots. This includes social media content that offers useful land travel tips and information on newly reopened attractions.

“The Department of Tourism gladly welcomes the renewal of its Safe Trips partnership with Nissan Philippines to continue the push to revive our tourism industry safely and responsibly. As more people travel to our tourist destinations all over the country, jobs, and sustainable livelihoods are restored and created for millions of Filipinos,” DOT Secretary Bernadette Romulo-Puyat stated.

Nissan, together with the DOT, select media, and influencers, made the 12-hour land and water voyage to Boracay Island in the updated Nissan lineup of vehicles to promote long-distance land travel as a fun and exciting way to reach popular local tourist spots. The Navara, Terra, Almera, and Leaf were featured on the road trip — each boasting Nissan Intelligent Mobility features that reflect the brand’s commitment on safety and comfort, making them ideal companions for any kind of journey.

The Nissan Leaf electric car was also exhibited for hotel executives, members of the Electric Vehicle Association of the Philippines (EVAP), the DOT, and Aklan government authorities as part of the Safe Trips campaign. Nissan took the Leaf to Boracay in an effort to promote sustainable tourist destinations.

Nissan highlights how EV technology can be part of the tourism industry’s future by delivering solutions in areas such as ecotourism and disaster resilience with the capacity of Nissan EVs to operate as mobile storage batteries.

Nissan Philippines recently released an original song entitled “Ingat Kayo” to commemorate the next phase of the Safe Trips campaign. The song shows the Filipino culture of caring and concern. Both the song and the music video, which feature renowned OPM musicians Barbie Almalbis and Noel Cabangon and was composed by Nissan Sales General Manager Rolando Navarro, convey the universal message of care in seven different dialects from across the country.

“Safety is embedded in Nissan’s DNA. It is also an expression of how we care for our customers and stakeholders. This uplifting song perfectly encapsulates who we are as a company and how our actions enrich the lives of every Filipino,” Najima added.

Watch the music video of “Ingat Kayo” here.

Image from Nissan Philippines

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