‘O-Universe’ to give Omoda vehicle owners exclusive ownership, lifestyle perks

MANILA: O-Universe, an ecosystem for all Omoda vehicle owners, will be introduced to the Philippines by the carmaker when it arrives here later this year.

With its target market being the young, independent go-getters, Omoda envisions connecting many facets of its customers' lifestyle with exclusive deals and perks. The goal is for every owner to experience the Omoda Lifestyle even when they are not inside their vehicles.

The O-Universe will be divided into the following categories:

• O-Fashion: Omoda vehicle owners will get discounts on select premium fashion brands and access to exclusive promos before they become available to the general public.
• O-Club: Owners of Omoda vehicles will get exclusive access to social events, VIP access to weekend clubs, and discounts on travel packages and select restaurants.
• O-Life: Omoda vehicle owners will receive fuel discounts from the company's fuel partner and will be invited in corporate social responsibility (CSR) initiatives such as outreach programs and environmental runs.
• O-Lab: Omoda will develop channels and platforms in the form of websites, forums, and events where the company may listen to customer feedback. The concept of “user co-creation” allows customers to provide input on what the brand needs to improve on or what they hope to see in future models.

O-Universe will be launched on the same day of Omoda’s arrival in the Philippines, ensuring that the first batch of Omoda customers can immediately take advantage of the benefits of owning an Omoda.

Omoda, along with its sister brand Jaecoo, will enter the local market by the fourth quarter of 2023.

Photos from Omoda

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