Porsche Design to develop smart devices in collaboration with Honor

MANILA: Porsche Design has established a strategic partnership with Chinese technology brand Honor to develop innovative smart devices that combine outstanding design and cutting-edge technology.

The partnership aims to bring a premium technology experience that encapsulates the best aspects of both brands.

In the teaser poster for the collaboration, Professor Ferdinand Alexander Porsche, the original creator of the iconic 911 and the designer of the first ever all-black wristwatch, was featured. The poster honors Porsche's design heritage while expressing the aim of becoming a future classic.

According to Porsche Lifestyle Group Executive Board Chairman Stefan Buescher, the partnership with Honor is a significant step toward the ongoing growth of Porsche Design's distinguished electronics product line as both brands aspire to dominate the modern luxury smart device market.

Meanwhile, Honor Chief Executive Officer George Zhao said, “Honor’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This long-term collaboration between Honor and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world.”

Porsche Design and Honor will launch their first collaborative smartphone in China in January 2024.

Photos from Porsche

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