Porsche hailed as top-ranked premium brand in 2024 JD Power IQS

MANILA: Porsche was hailed as the top-ranking premium automaker in the 2024 J.D. Power Initial Quality Study (IQS).

The Stuttgart-headquartered marque scored the highest with 172 problems per 100 vehicles (PP100), followed by Lexus with 174 PP100 and Hyundai sub-brand Genesis with 184 PP100.

In the same quality study by the United-States market research institute last year, Porsche was at the second spot.

"We are very pleased with the top ranking in the quality study and the positive feedback from our customers," Porsche Vice President for Corporate Quality Christian Friedl was quoted as saying.

"This success is based on a team effort by the entire Porsche team. We are very proud of that,” he added.

More than 200 models from beyond 30 automotive brands took part in the study’s 38th edition. After 90 days of vehicle use, around 100,000 new car owners in the United States were asked about 227 possible quality abnormalities in ten categories. Characteristics like interior and driving dynamics, among others, were evaluated during the study.

According to Porsche, the data collected by J.D. Power through the IQS would help the company further improve the service and quality of future products.

“Potential problems are identified early on, and countermeasures can be initiated immediately – even before an issue can further spread. The goal is to continuously improve quality and user-friendliness and to implement it from the early concept phase along the entire product development process up to the use phase of the customer,” the firm explained.

"The ultimate goal of quality work at Porsche is an all-round satisfied customer. We achieve this goal with high-quality products, the best service, and the commitment of every single Porsche employee.” Friedl noted.

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