Porsche introduces interactive NFT collection at Art Basel

MANILA: Porsche unveils its newest collection of non-fungible tokens (NFT) at Art Basel in Miami, Florida, USA as part of its future brand experience in the digital realm. The white Porsche 911 Carrera serves as the centerpiece of Patrick Vogel's new digital art project for Porsche. Vogel is a designer and 3D artist based in Hamburg. Buyers can participate in the collaborative and immersive design process of their individual NFT. They can do this by selecting one of the three main themes associated with the Porsche brand and incorporating it into the artwork in the way they prefer. The Performance, Heritage, and Lifestyle themes will influence the style and design of the digital collectibles. Each collectible, created by Unreal Engine 5, can then be accessed by owners in the virtual world.

“Porsche has longstanding links to the creative arts and we’re excited to take this next step at Art Basel in launching a beautiful, and of course unique, set of NFTs to allow private ownership of a piece of Porsche art. We’re excited for the launch in Miami, and to witness the work of the NFT owners as their bespoke artwork develops over the course of the coming months,” Porsche Cars North America, Inc. President and Chief Executive Officer Kjell Gruner stated.

Interested parties will have access to a total of 7,500 unique digital collectibles starting in January 2023. It is possible to register in advance on an allowlist, as is common in the Web 3.0 scene. The purchasing of NFTs is limited to three copies per person. Each digital artwork is priced at 0.911 ETH.

“With the NFT artworks, we are transferring our understanding of modern luxury and Porsche's unique brand positioning into the digital world. In this way, we are building a truly special and one of a kind Porsche Web 3.0 community with which we want to engage in intensive exchange,” Porsche Cars North America, Inc. Executive Board for Sales and Marketing Member Detlev von Platen.

Porsche NFT owners have exclusive access to both virtual and physical experiences. Digital pioneers can now  take part in Porsche's foray into Web 3.0 and interact with Porsche directly. 

Porsche is emphasizing its position as an iconic brand with its upcoming virtual brand presence and by transferring the appeal of its sports cars into sought-after artifacts in the virtual world. Porsche's NFT is as exclusive, iconic, and classic as its sports cars, as fans have grown to expect from the brand. Porsche is experimenting with ways for incorporating the potential of blockchain into present and future processes and products. The purchase experience, the metaverse, the supply chain, sustainability, and the vehicle itself are the main areas of concentration of innovation management.

Porsche is also exhibiting a stunning work of physical art in Miami. Visitors to Miami Art Week can see Porsche's “The Art of Dreams” initiative for the first time in America, with digital artist Chris Labrooy's physical installation on the beach at Perez Art Museum Miami. The larger-than-life figure is called “Dream Big.”

A white Porsche 911 Carrera is featured in Labrooy's workas a nod to the NFT release. The car serves as the link between digital collectibles and the real world. All of Porsche's haptic and virtual projects at Art Basel in Miami will revolve around the white Porsche 911 Carrera.

Photo from Porsche

Also read: Porsche's 'The Art of Dreams' exhibit in North America aims to inspire