Porsche Museum celebrates 15th anniversary

MANILA: Porsche’s museum is now 15 years old.

The automotive gallery first opened its doors on January 31, 2009. Since then, it has taken a total of 5,824,325 people on a fascinating journey through the history and development of the Porsche brand.

According to the German car brand, the abovementioned figure includes celebrity visitors like Paris Hilton, the Backstreet Boys, Vladimir Klitschko, Arnold Schwarzenegger, Mario Barth, Patrick Dempsey, AC/DC, Peter Maffay, Udo Lindenberg, and Georg Hackl.

“We would like to thank all the fans and enthusiasts who made last year such a special one for us,” Head of Porsche Heritage and Museum Achim Stejskal stated.

“Because of our ‘75 Years of Porsche Sports Cars’ brand anniversary, the number of visitors to Zuffenhausen was 54 percent higher than in the previous year. The many interactive exhibition elements and the state-of-the-art presentation techniques make a visit to the museum a thrilling experience for guests of all ages,” he added.

Per the Stuttgart-headquartered carmaker, the Porsche Museum is not just a place where historical cars are showcased and their history documented. It is also a space that pays tribute to the cultural significance and the heritage of the brand.

“The 15th anniversary of our Porsche Museum also pays homage to the history, innovation, and passion that have shaped the brand,” noted Stejskal.

“The Porsche Museum not only represents the past by preserving the values and spirit of the brand for future generations. It is already a key part of Porsche’s history that will continue to be written in the future,” he concluded.

Annual exhibits, special collaborations

The Porsche Museum has held two exhibits yearly to mark car- and company-related events and anniversaries.

“Depending on the topic, we focus on the past, present, and future, and on fascinating people and groundbreaking technologies,” curator Iris Haker explained.

“For the ‘75 Years of Porsche Sports Cars’ anniversary last year, we restructured the entire exhibition and created a variety of themed displays. Our concept is vivid, and we modify it to flexibly suit the special exhibitions,” he said.

Likewise, the Porsche Museum has also seen collaborative efforts with other institutions from all over the world. Museums like the Petersen Automotive Museum in Los Angeles and the Grossglockner Hochalpenstrasse Museum are among the galleries that have worked alongside the carmaker.

Programs tailored for children, adults

Serving as an exhibition that would cater to the needs not only of adult enthusiasts but also for tots alike, the Porsche Museum has launched programs tailored for car geeks of all ages.

For example, adults can take part in photo workshops in the Porsche 4Experts area and experience what happens behind the scenes during guided tours.

Porsche 4Kids and Porsche 4School, on the other hand, offer a whole range of different activities for children and young people. The said initiatives include museum and factory tours, Discovery Stations in the permanent exhibition, Teamspirits outside the classroom, and holiday programs guaranteed to keep boredom at bay.

“Over the past 15 years, the Porsche Museum team has regularly launched new programs and developed existing ones,” boasted Head of Visitor Service and Exhibitions Reimund Heinisch.

“This year we want to strengthen our collaboration with the Porsche job training center,” he announced.

History you can take home

While the Porsche Museum is indeed a fun place for automotive enthusiasts, both young and old. It also aims to be an avenue that will allow visitors to bring home a piece of history with them.

Whether it’s select clothing and items from the Porsche Lifestyle collections or special limited edition products for collectors, the museum shop offers customers and fans a wide range of products.

Museum visitors can also find many publications relating to the history of the Porsche brand. For example, the titles in the “Edition Porsche Museum” series are a central part of the literature in the museum shop.

Porsche Museum in 2024

This year, Porsche will also celebrate the 50th anniversary of the 911 Turbo. On that note, a special selection of Turbo exhibits will be staged at the Museum. The said trade fair is expected to gather vintage car fans and sports car enthusiasts from all over the world.

“The Porsche Museum and the Mercedes-Benz Museum in the same city — an irresistible attraction for visitors. And the two institutions maintain a healthy, successful collaboration that includes the sharing of car exhibits. Since 2016 we’ve had the combo ticket that offers the holder a reduced price of entry to the other museum. In 2023, our cross-brand ‘Classics & Coffee’ meet-up for classic cars dedicated a day to ‘75 Years of Porsche’. And Tina Turbo and Tom Targa, the little mascots of the Porsche Museum, are always welcome when they visit us,” Head of Mercedes-Benz Museum Bettina Haussmann said.

Photos from Porsche

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