MANILA: Nissan recently inaugurated its pop-up showroom in the Philippines — expanding its reach and enhancing customer accessibility.

Established along Aguinaldo Highway in Silang, Cavite, the first-ever outlet is managed by Synergyauto Ventures Corporation — the fourth Nissan sales facility under the helm of Doroteo Sornet in Cavite.

Per Nissan Philippines Incorporated (NPI), the pop-up showroom is eyed to “foster deeper connections with customers and extend the reach of Nissan's products and services in the country.”

“By deploying temporary facilities in high-potential locations, Nissan aims to gauge market demand, assess customer preferences, and lay the groundwork for potential permanent establishments in the future,” NPI said in a statement.

The opening of the pop-up showroom coincided with the groundbreaking ceremonies for the soon-to-rise Nissan Silang dealership.

In an interview, Sornet told Zigwheels Philippines that the location of the temporary shop is ready to serve customers while the permanent structure has yet to be completed. He also said that the company would also put up a pop-up store within the Carmona area while completing the dealership construction project there.

According to Sornet, Nissan Silang would be a 2,000 square-meter (sqm) establishment while the Carmona dealership, 1,000 sqm.

“The establishment of our Nissan dealer presence here in this location will no doubt not only contribute to the local economy but will also enhance the overall automotive experience for the residents of Silang and even beyond,” Sornet said during the ceremonies.

For his part, NPI President Juan Manuel Hoyos expressed delight over the opening of the inaugural pop-up showroom.

"With this effort, we aim to better serve the evolving needs of our valued customers while exploring new avenues for growth and engagement," he explained.

Photos from Synergyauto Ventures Corporation, Nissan Philippines

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