Tata thinking about selling a stake in JLR?

Tata thinking about selling a stake in JLR?

MANILA: Tata Motors Limited has been immersed in the glory of Jaguar Land Rover ever since the Indian automaker bought the luxury car brand. However, the times have taken a U-turn, and the automaker may end up selling a stake in JLR.

The consequences were imminent once Tata was gifted with the biggest loss in the Indian corporate history by Jaguar Land Rover. Tata is currently on the hunt of finding someone to buy a stake in the JLR wing or an automaker to produce vehicles in conjunction with the Indian manufacturer to bring the costs down, reported Bloomberg.

Evoque

However, Tata might just do with a strategic partner as it is not ready to let loose its command over the JLR wing. The reason for the dip experienced by JLR is majorly the declining sales graphs, especially in China. The drift of interest from the diesel engine and supplies being affected by Brexit have also contributed equally to the problem of the Indian auto giant.

Jaguar Land Rover Showroom Front

The other reasons behind the failure of JLR in China are the dominance of German brands like Mercedes-Benz and BMW in the segments JLR wanted to compete. An unsettled distribution network and overestimation of the prices of vehicles by Tata also played its part in the decline.

Also Read:- Tata thinking about selling a stake in JLR?

Purva Jain

Purva Jain

Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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