TMP targets sales of 1,400 new Toyota Wigo units monthly

MANILA: Yes, these are strange, tough times, but let it not be said that we are just passive witnesses of this new normal. That's certainly the message that the local auto industry is giving with a slew of digital launches despite the pandemic.

 

Toyota Motor Philippines Corporation (TMP) has joined this chorus of defiance as it unveiled the refreshed version of what is said to be country’s bestselling entry-level hatchback, the Toyota Wigo. The Wigo first appeared in our market back in 2014, and "quickly dominated." Last year, the Wigo cornered 69%  of segment sales.

The timing is not lost on the country's number-one automaker. "The new Wigo (debuts) at a time when the public face limitations in public transportation (amid) increasing safety concerns. The new Wigo addresses mobility needs during these challenging times, providing the best option for budget-conscious first-time car buyers and those looking for extra car for other family members," it said in a release. 

During his welcome remarks, TMP President Atsuhiro Okamoto added: "The new Wigo remains an iconic car that offers the same familiar feeling of practicality and reliability, but made more advanced, more convenient, safer, and more fun with its sleek and sporty TRD styling.”

At a press conference just held ahead of the official launch program, TMP First Vice President for Vehicle Sales Operations Sherwin Chua Lim was asked if this new normal will mean heightened sales of more inexpensive models such as the Wigo. He replied to the ZIGWHEELS PH question by saying that it's only been a month since dealership operations have restarted, but acknowledged that TMP has received "reports from dealers that there was been an initial surge in first-time car buyers, citing the limited public transportation options as a reason."

For his part, Okamoto said that TMP is targeting Wigo sales of up to 1,400 a month, while Executive Vice President for Marketing Kei Mizuguchi revealed that TMP has already sold around 83,000 units of the Wigo since its 2014 Philippine debut.

Exterior

The new Wigo comes in four variants — headlined by the new TRD S which presents itself as a sportier iteration of the deceptively spacious budget hatch.

Changes for the 2020 Wigo include machine cut design alloy wheels and a revised look on its rear combination lamps. The G and E variants also share a new front bumper look.

The aforementioned TRD S variant assumes a sportier gait as it is given a TRD kit, which includes the front spoiler, side skirt, two-tone rear spoiler, rear skirt, and TRD S badge and decals. The new Yellow SE color is only available in the TRD S variant.

Interior

The new Wigo boasts redesigned seats and chrome accents, with an LCD air-conditioner panel (for TRD S and G variants) for easier access and control. These variants also receive a push start/stop button and steering switch.

The Wigo now also features power retracting and adjusting side mirrors, plus a new back camera that comes for TRD S and G variants.

The TRD S trim also boasts Apple CarPlay and Android Auto compatibility, voice command feature, and a class-leading digital video recorder.

All variants come with power door lock and a new instrument panel design for easier access to controls. The Wigo also gets across its lineup SRS airbags for the driver and front passenger, back sonar, and anti-lock brake system (ABS).

The new Wigo will be available beginning tomorrow at Toyota dealerships nationwide.

 

VARIANT	PRICE	COLORS AVAILABLE
TRD S	P700,000	Yellow SE White Gray Metallic
G AT	P658,000	Orange Metallic Black Silver Metallic White Gray Metallic
G MT	P623,000
E MT	P568,000	Silver Metallic White Gray Metallic

 

 

For more information, visit TMP’s website at www.toyota.com.ph and follow the official social media pages at ToyotaMotorPhilippines (Facebook and Instagram) and @ToyotaMotorPH (Twitter).

Photos from Toyota Motor Philippines

Also read: Better Days Ahead promo of Toyota PH extended thru June