TMSPH starts pilot of rolling ads promoting Kinto One

MANILA: The Toyota Mobility Solutions Philippines Corporation (TMSPH) started a demonstration project of a mobility service to measure the efficiency of fleet car wrap advertising. The service will be based on vehicle location information received through a mobile app in order to optimize advertising profits.

This demonstration project will be led by TMSPH, with the cooperation of Flare Inc. (Flare), a company that develops and operates mobility-related businesses such as wrap advertising, Toyota Financial Services Philippines Corporation (TFSPH), Toyota’s automobile sales finance company, and Toyota Daihatsu Engineering & Manufacturing Co., Ltd. (TDEM), Toyota’s regional office in Asia.

The project will be promoted using ten fleet vehicles throughout Metro Manila, Laguna, and other bordering cities for six months. During the demonstration, TMSPH will serve as an advertiser by promoting TFSPH’s Kinto One full-service lease product.

By using automobiles that move across large areas for advertising instead of outdoor advertising in permanent sites like billboards, the demonstration project enables TMSPH to gather a wide range of data and knowledge about the effectiveness of advertising.

Instead of using information from a yearly traffic census, TMSPH may more precisely assess the efficiency of advertising by using and comparing GPS-based vehicle position data transmitted from drivers' smartphones with real-time traffic data gathered at each location.

Toyota Mobility Services aims to provide more affordable and satisfying mobility advertising services to both corporate clients who want to lower costs for owning and using cars by receiving advertising revenue.

In the future, it might be assumed that the advertising space and timing are tailored to suit the unique needs of the advertisers, perhaps through intense placement of advertising vehicles in particular locations during a sale.

The TMSPH project has the potential to launch a number of new mobility businesses, including fleet management through the effective use of apps and GPS, flexible and careful advertising campaigns employing digital advertising vehicles, and flexible and meticulous fleet management.

TMSPH President Cristina Arevalo expressed enthusiasm on the company’s project with Flare. “We are always excited to try new technologies, and Flare has given us the opportunity to do so. We are looking forward to working closely with Flare in testing their system and application to improve our internal marketing studies,” she said.

Launched last August, TMSPH will provide "new mobility solutions" for individuals and businesses, ensuring convenience and safety. Fleet-connected service, on-demand shuttle booking app, car sharing or rental, logistics matching service, and fleet management service will be among the initial services offered.

The Kinto One mobility solution, which matches today's dynamic lifestyle, is being highlighted by Toyota Financial Services Philippines.

Toyota is prepared to offer a new customer experience to Filipino consumers who are considering making the switch from traditional automobile ownership to usership in response to constantly shifting customer expectations. Kinto One is the mobility service of the future, according to the automaker, offering hassle-free personal transportation, the ability to transfer items from point A to point B, and the opportunity to drive a new vehicle every three to four years.

Customers of Kinto One can choose among Toyota models and lease a car for three or four years. It is a full-service lease package that does not demand a down payment. Vehicle registration, annual comprehensive insurance, and routine periodic and preventive maintenance are already included in the fixed monthly fee.

It is a worry-free alternative for clients as they simply return the vehicle to Toyota Financial Services at the end of the lease term.

Photos from Toyota Motor Philippines and Roy Robles

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