Toyota Lite Ace delivers books to children for ‘Lakbay-Kuwentuhan’ caravan

MANILA: Toyota Motor Philippines (TMP) partnered with local children's bookstore Basa Bookstore for Lakbay-Kuwentuhan, an educational campaign and storytelling caravan.

For the first leg of the Lakbay-Kuwentuhan caravan, Basa Bookstore traveled to different provinces using the Toyota Lite Ace Panel Van to distribute children's books.

Lakbay-Kuwentuhan is a program that Basa Bookstore launched to celebrate International Book Giving Day last month. It aims to promote literacy among Filipino children and increase their awareness on the value of education through the distribution of locally published books. The campaign's goals for 2023 alone include giving away 5,000 books to public schools, reaching 10,000 children, and organizing 20 storytelling workshops for 1,000 public school teachers nationwide.

The Lakbay-Kuwentuhan caravan visited South Luzon in February, bringing books to kids in the provinces of Laguna, Quezon, Camarines Sur, Sorsogon, Masbate, and Albay.

“When we started the book-giving caravan amidst a pandemic and after Typhoon Ulysses, Toyota was eager to support our cause. We at Lakbay-Kuwentuhan aim to bring Filipino stories written by Filipino authors for Filipino children to communities across the country to lessen the effects of the pandemic on children’s reading attitudes and in support of DepEd’s Bawat Bata  Bumabasa campaign,” Basa Bookstore Founder and Chief Storytelling Officer Rey Bufi stated.

TMP has supported the organization in traveling over 2,430 kilometers to reach 12 communities in the aforementioned provinces to serve more than 3,000 students. In its last caravan, Lakbay-Kuwentuhan was able to hold three workshops and six storytelling sessions.

“For these, we and the local communities are so grateful for Toyota’s role in moving our world,” Bufi added.

The Toyota Lite Ace, known as the “kasosyo sa asenso” of the Filipinos, helps small business owners in their efforts to succeed in raising the standard of living in their communities. With its size and capability to transport items with ease and speed, the Toyota Lite Ace Panel Van helped organize the Lakbay-Kuwentuhan caravan by efficiently delivering books to curious children.

“Part of promoting better quality of life for Filipinos is nurturing young minds and providing them with the tools for continuous learning. We at TMP believe that all children deserve quality education as this will prepare them for their future and help mold them into the person they hope to become. We support initiatives such as this from Basa Bookstore and we are honored to be part of this caravan. We thank them for trusting Toyota and we look forward to more similar future activities powered by our goal of creating mobility for all,” TMP Assistant Vice President of Marketing Services Department Elvin Luciano said.

The Toyota Lite Ace is positioned to be the Filipinos' partner in accomplishing their goals since it is easy to use and maintain, and it is offered for MSMEs at an affordable price. The Toyota Lite Ace is also available in Pickup, Cargo, and FX variants. The exceptional efficiency, flexible load capacity, and low fuel consumption of the Toyota Lite Ace enable drivers and entrepreneurs to maximize their trips and increase savings. Further savings that can benefit their businesses are guaranteed as they are built with dependability and durability in mind.

Photos from Toyota Motor Philippines

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