Toyota subsidiary PEVE to carry a new name soon

Newly-acquired company to contribute to Toyota's multi-pathway strategy in battery business

Toyota subsidiary PEVE to carry a new name soon

MANILA: Toyota Motor Corporation announced that it will change the name of Primearth EV Energy Co., Ltd. (PEVE) to Toyota Battery Co., Ltd. following the Japanese automaker's acquisition of the battery manufacturing firm.

KEY TAKEAWAYS

  • When could PEVE change its name to Toyota Battery Co.?

    Shouls the company's stakeholders agree, the proposed company name will be in use by October 2024.
  • What are some of Toyota's hybrid cars in the country?

    Toyota's PH-market hybrid roster include the likes of the Yaris Cross, RAV4, and Camry.
  • The renaming will likely take effect on October 1 — subject to the approval of PEVE’s Annual General Meeting of Shareholders that will take place by late June.

    PEVE Logo from PEVE

    In a statement, Toyota shared that the new company name embodies its determination to leverage the technology and skills honed since PEVE’s establishment in 1996. The now wholly-owned subsidiary of Toyota will contribute to the marque’s multi-pathway strategy in the battery business and become a company that provides high-quality and highly safe on-board batteries.

    Per the automotive firm, its newly-acquired battery company will produce components for hybrid electric vehicles, battery electric vehicles, and plug-in hybrid electric vehicles.

    “Through our efforts in the production of diverse and next-generation on-board batteries, we hope to create new value and be useful to society,” the company wrote in a press release.

    Photos from Toyota Motor Corporation

    Also read:

    Toyota is PH's biggest importer in 2023

    Toyota PH offers emergency roadside assistance for Lenten season anew

    Toyota PH offers hot deals under March promo

    Paulo Papa

    Paulo Papa

    Fueled by his passion for cars and a good dose of caffeine, Paulo loves taking his readers for an exciting spin with his writing. A self proclaimed nerd, epigrammatic writer, and a doting father. 

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