Volkswagen ID.4 plays special role in ‘Ant-Man and The Wasp: Quantumania’

MANILA: Volkswagen has launched a global 360-degree campaign in partnership with Marvel Studios to mark the premiere of Ant-Man and The Wasp: Quantumania in US theaters on February 17.

The campaign includes custom content inspired by the film, featuring the Volkswagen ID.4. The partnership is centered on the all-electric vehicle's product placement as Ant-Man's family car in the film.

“Marvel Studios films rank among the most successful movies of all time and Ant-Man is one of the most likeable characters in the Marvel Cinematic Universe. Integrating the ID.4 in the movie and the accompanying campaign enables us to reach millions of people all over the world. What’s more, the Ant-Man character is a perfect fit for our brand: he is likeable, authentic and has a great sense of humor,” Volkswagen Global Brand Management and Consumer Insights Head Gilbert Heise stated.

Volkswagen and Marvel Studios' Ant-Man and The Wasp: Quantumania are showcasing a jointly-made custom spot to launch the worldwide campaign in the run-up to the movie's premiere. Anthony Leonardi III, a longtime collaborator with Marvel Studios, directed the advertisement, which was produced by the Walt Disney Studios partnerships team and Bullitt and featured award-winning VFX work from Framestore. The advertisement will appear in theaters and on social media.

“This fun, innovative and integrated campaign brings a relatable storyline to life in an extraordinary way. We are so excited to share it with fans around the world, in celebration of the release of the next installment of the MCU,” Walt Disney Studios Senior Vice President for Global Marketing Partnerships Lylle Breier stated.

A behind-the-scenes segment that follows the placement of the Volkswagen ID.4 electric compact SUV during filming will also provide viewers an inside look at how the movie was made. The vehicle will also be exhibited on the red carpet at the world premiere in California, USA.

“Nowadays, emotional storytelling through this kind of cooperation is enormously important for brands,” Volkswagen Future Trends, Strategic Partnerships, and Global Branded Entertainment Head Salim Yuksel said. “We are very proud to have brought together our global brands with such a creative project.”

The ID.4 is Volkswagen’s first global electric vehicle and all-electric SUV. It combines the features of a purpose-built electric vehicle with the performance, packaging, and value that have distinguished Volkswagen for decades. The ID.4 is based on Volkswagen’s MEB electric vehicle architecture, or the modular electric drive matrix. It is being manufactured in Germany, China, and at Volkswagen’s Chattanooga factory in Tennessee, USA. It competes in the world’s largest market segment, compact SUVs.

Volkswagen ID.4  is available in three trim levels — Standard/Pro, S, and S Plus — with the option of 62kWh and 82kWh batteries and rear-wheel or all-wheel drive.

The entry-level ID.4, the ID.4 Standard, comes with a new 62kWh battery and has a preliminary manufacturer-estimated range of 334km based on a simulated EPA-test cycle. The rear wheels are driven by a single synchronous permanent magnet motor that produces 201hp. The ID.4 Pro, on the other hand, comes with an 82kWh battery and has an EPA-estimated range of 442km.

The ID.4 AWD Pro models add an asynchronous motor to the front axle, increasing output to 295hp and extending range to 410km.

The ID.4 comes standard with Plug&Charge functionality, allowing owners to get even more out of the three years of free 30-minute DC fast charging sessions at Electrify America stations.

The ID.4 is designed with subtle yet purposeful styling elements, including gloss black highlights on the front rear bumpers and an illuminated rear VW emblem on the S models.

The ID.4’s interior is equipped with a 12-inch infotainment display. The Standard models come with new melange fabric and leatherette seat side bolsters and are available with two new interior colors: Stone and Nutmeg.

Meanwhile, the S models come with two new curated leatherette interiors that add a luxurious ambience, with the option of Galaxy or Cosmic finishes.

The ID.4 offers a complete suite of cutting-edge driver assistance technology, which includes Forward Collision Warning with Automatic Emergency Braking with pedestrian and cyclist detection, Active Blind Spot Monitor, front and rear Park Distance Control, and High Beam Control. The ID.4 is also equipped with the advanced IQ.Drive driver assistance suite, which includes Travel Assist 2.0 with adaptive cruise control, Lane Keeping System, Adaptive Cruise Control with Stop and Go, Traffic Sign Recognition, and Emergency Assist 3.0.

Pricing for the ID.4 ranges from $37,495 to $53,995 (approximately P2.1 million to P3.1 million).

Photos from Volkswagen

Also read: Drive home a brand-new Volkswagen Santana GTS for P61K off until Mar. 31