WATCH: All-new Ford Ranger, designed with 'customer-centric' approach, is previewed

MANILA: Ford will soon reveal the next-generation Ford Ranger.

On the Ford Philippines Facebook and YouTube pages, the all-new pickup's unveiling will be broadcast live on November 24 at 3 p.m.. 

Ford said in a release that it has "reimagined, redesigned and re-engineered the Ranger to be the smartest, most versatile, and most capable Ranger ever for customers in more than 180 markets around the world."

In doing so, the Ranger Chief Designer Max Tran said that his team studied pickup owners on how they used, or what they expect from, their trucks. In a video entitled "#NextGenRanger — Designing a Truly Global Truck" posted on Ford Philippines' YouTube page, Tran further explained the new truck's design process.

"This customer-centric approach helped Ford design and engineer solutions with the next-generation Ranger that customers wanted and would appreciate," Ford boasted in a release. 

"With a rugged new Built Ford Tough look, and a host of new features that boost productivity, capability and versatility, the next-generation Ranger is designed to go more places, work harder and offer more comfort and refinement than ever before," the American carmaker added. 

Photo from Ford Philippines

Also read: Next-gen Ford Ranger undergoes extreme testing to guarantee toughness and durability