WATCH: Ferrari showcases logo, company video to mark 75th anniversary

MANILA: Italian car marque Ferrari unveiled its 75th anniversary logo through a video in which its employees are given focus. 

"These are the people that ensure Ferrari’s success day in, day out, by developing the powerful sense of connection they describe in the video." Ferrari said in a release. These employees used the words "passion,” “teamwork," “pride," and “excellence” to express their relationship with the company.

Ferrari's 75th anniversary logo is also made up by a mosaic of employees’ faces, "as an acknowledgement of the commitment and determination they have shown over so many years, qualities that today are paving the way for the company’s future," the carmaker added. 

Company founder Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was about become popular, but he made a deliberate decision to pour his experience into his dream of building racing cars. 

The 125 S, the company's first car, "was a manifesto not just for technological innovation but also Ferrari’s own racing ambitions, and laid the foundations for a long story of victories." 

Chairman of Ferrari John Elkann described the anniversary logo as " a symbol of the Ferrari spirit which is shared both here in Maranello and by all our family around the world.

"It reflects the essence of who we are, our past 75 years and our future. It is a symbol of a company that, as Enzo Ferrari once said, 'Above all, is made of people.'" 

Photos from Ferrari

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