WATCH: Rolls-Royce releases first film of new showroom visual identity

MANILA: Rolls-Royce has produced a film that exhibits its new and highly contemporary visual identity. It premiered at Rolls-Royce Motor Cars London and Rolls-Royce Motor Cars Shanghai Puxi. It will also be rolled out across the brand’s network of 131 show rooms in 40 countries worldwide.

The film features a tour of Rolls-Royce Motor Cars London, located in Mayfair. The new visual identity makes every Rolls-Royce showroom cozy, comfortable, and highly contemporary. The company aims to give their clients a galleria-style shopping experience every time they step inside a Rolls-Royce showroom. It also features a private atelier where clients can explore Bespoke possibilities.

In a statement, Rolls-Royce Motor Cars Chief Executive Officer Torsten Muller-Otvos said, “The opening of our new flagship luxury maison in London and boutique in Shanghai marks the start of a worldwide program to introduce our new visual identity across our global dealer network. We have created a highly contemporary environment that reflects our status as a true luxury house, in which patrons can discuss any aspect of their commission in comfort and privacy. We are delighted to share our vision through this new video, which presents the atmosphere and ambiance of our homes worldwide.”

This exceptional visual concept was meticulously created with the intention of sparking imagination. The showroom guests are welcomed by a Pantheon grille entrance and, beyond that, they get a chance to look over extraordinary objets d’art within each “cabinet of curiosity” and experience authentic Rolls-Royce materials used in the seating in the speakeasy-style bar and lounge areas. The display areas showcase physical motor cars with dramatic screens that immerse the clients in the unique character of each product within the brand’s portfolio.

The new visual identity is a key component in a long-term program that has seen Rolls-Royce adopt and consolidate its status as a genuine House of Luxury.

You can watch the video here.

Photo from Rolls-Royce

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