Wigo Leads the Small Car Market in the Philippines

MANILA: With crossovers growing in popularity and demand, the interest of consumers has shifted towards the same and the small car market in the Philippines seems to take a halt. Filipinos have shown a keen interest in cars with unconventional yet practical structures, crossovers top the list. Despite an inclination towards new body types, small cars still remain at the top of priority list of buyers looking to own their first car.

The first car which strikes our mind when we talk about small car market of the country is the Toyota Wigo, which is certainly taking a toll of other carmakers. Outclassing the rivals by a considerable margin, the compact and stylish Wigo is leading the way with a total of 5380 units been rolled out from Jan 2016 to May 2016. It is one of the major contributors in taking Toyota to top of the sales chart, which now contributes 43.4% to the overall Philippines auto market.

Compared to arch rivals, Hyundai Eon and Mitsubishi Mirage, Wigo takes lead by 2249 and 3088 units respectively, which are generous as compared to the total small cars sold in the same tenure. Toyota Wigo is the fifth most sold vehicle from the company’s camp after Vios, Hiace, Innova and Fortuner in the same order.

Wigo is popular among Filipinos mainly for its compact dimensions, elegant styling and optimized cabin space, which are the factors making it the perfect daily commuter. Apart from this, effortless driving experience daily grants the driver to roll it on every new day without any hassle and stress. Plus, its competitive price is enough to lure the crowd, which starts at PhP 468,000. This mouth-watering price tag, irresistible driving pleasure and Toyota’s quality are some of the few factors taking it to the top of the charts ahead of Japanese and South Korean drives. Analyzing it while rolling it through the streets of Manila and beyond our experts call out it a perfect buy for the ones who look to own their first car.