Young tennis star Emma Raducanu is new Porsche ambassador

MANILA: Emma Raducanu made tennis history at the US Open. Last year, she went on a tear in New York, becoming the first ever qualifier to win a Grand Slam tournament. The 19-year-old British tennis player will now be one of the faces of Porsche in women's tennis and will promote the sports car company around the world as a brand ambassador.

Raducanu represents a new generation of promising professional tennis players on their way to the top. She is presently ranked number 13 in the world. After her victory at the US Open, she became a Member of the Order of the British Empire. She is the first and only woman to get the honor at such a young age. In April, she will compete in the Porsche Tennis Grand Prix at the Porsche Arena in Germany.

“For me, to be a brand ambassador for Porsche means a lot. Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go wow and be like dreaming of one day sitting on my own. Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was actually the most fun part of my week. It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with. I think this partnership with Porsche is incredible and obviously, I’m really excited to see what sort of exciting things we can do going forwards,” Raducanu stated.

Raducanu is the first British woman to win a Grand Slam since Virginia Wade in 1977. She was born in Toronto, Canada on November 13, 2022. She relocated to Great Britain with her parents when she was two years old. Her father is Romanian, while her mother is Chinese. She began playing tennis when she was five years old. She won the Nike Junior International in Liverpool only eight days after turning 13 and becoming eligible to compete in U-18 ITF competitions. As a result, she is the ITF's youngest-ever tournament winner. With a wildcard, she was able to compete in Wimbledon as the world No. 338 and advanced all the way to the last 16. Her most notable achievement so far in her promising career was her sensational victory at the US Open.

“We’re delighted to welcome Emma Raducanu in the Porsche family as a brand ambassador,” Porsche AG Executive Board Chairman Oliver Blume said. “She embodies not only a new generation of strong and self-confident players but, as a personality, is also an inspiration and role model beyond the realms of her sport for young women all over the world. Through her own life, she exemplifies that one can achieve one’s goals if one believes in oneself and is prepared to work hard. She’s therefore an excellent fit for Porsche and the values for which the company stands.”

Photos from Porsche

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