BMW Motorrad opens dealership showroom in Cebu

MANILA: BMW Motorrad has opened a new dealership showroom in the city of Cebu, Philippines. This will help the German bike maker to take its offerings to a set of new potential customers, who till now had to travel to bigger cities in order to get their hands on a BMW bike or get the required servicing assistance.

The new BMW Motorrad showroom is operated and owned by Autowelt BMW Cebu, which is a member of the Gateway Motors Group. Autowelt has been dealing in BMW cars and bikes sales in Cebu for the past six years and is thus well accustomed to the needs and requirements of the local customer. However, it didn’t have a bike showroom, until now. The Autowelt BMW chain is led by Martin, Markane, and Michael Goho.

The new Autowelt BMW Motorrad showroom in Cebu is spread over an area of 800 square meters. The showroom has a display capacity of 25 motorcycles, and also comes with a dedicated corner for classic BMW motorcycles. There is also a section for riding apparel and motorcycle accessories that owners can purchase over the counter. The facility also has 3 service bays and a delivery platform.

Multiple dignitaries were present at the showroom’s official inauguration. This included SMC Asia Car Distributors, Corp. president, Spencer Yu; BMW Motorrad Philippines director, Gil Balderas; Michael Goho, dealer principal and executive vice president of Autowelt BMW Cebu; Markane Goho, president of Autowelt BMW Cebu; and Vice Mayor, Carlo Fortuna of Mandaue City, Cebu.