First stand-alone BMW Motorrad dealership in Pampanga now open

MANILA: LausGroup of Companies (LGC) and SMC Asia Car Distributors inaugurated Premier Motorrad, the first stand-alone BMW Motorrad dealership in Pampanga, yesterday, August 17.

Premier Motorrad’s riding gallery features 14 of the latest motorcycles from the BMW Motorrad lineup. It also has six repair work bays and two hand-over areas. The dealership will also offer riding gear, riding equipment, and Ride and Style merchandise.

The grand opening of Premier Motorrad is part of LGC’s 45th founding anniversary celebration.

Premier Motorrad is located within the same complex as the Premier Cars BMW car dealership along Jose Abad Santos Avenue in San Fernando City. The facility covers a total land area of 679sqm.

“The launch of this state-of-the-art facility is a monumental accomplishment for BMW Motorrad in the Philippines. As we further move towards providing the best retail and ownership experiences to our customers, this undertaking is a significant step to achieve just that. We are proud and delighted to continue our longstanding partnership with the LausGroup whose commitment can truly make the BMW Motorrad business even more exciting in the years to come,” SMC Asia Car Distributors President Spencer Yu stated.

Premier Motorrad caters to the riding community in Central Luzon and nearby regions, including Metro Manila. The dealership guarantees to offer the excellent customer service and satisfaction that the Laus Group is known for.

“We are glad to open the first and only BMW Motorrad Dealership North of Manila, and through the one-stop-shop Premier Motorrad, the LausGroup will continue to provide the best service for our clients, and make more BMW motorbikes accessible to such a diverse and robust riding community here and to the nearby provinces,” LGC Chief Executive Officer Lisset Laus-Velasco said.

“We continue to be inspired by the trust and confidence of the riding community and loyal customers of Premier Motorrad from our humble beginnings to where we are now,” LGC Executive Director Diorella Laus stated. “Today is a milestone not only for the dealership, it is also an appreciation for all the hard work and dedication of the people behind it. We express our gratitude to our principal, SMC Asia Car Distributors, and BMW Motorrad Asia for trusting LGC as their partner in elevating the brand experience of BMW Motorrad by exciting the riding community through its products and services offered. Embracing an experience that is truly #MakeLifeARide.”

For 45 years, LGC has expanded into a large network of over 65 dealerships in Metro Manila, Central Luzon, and Northern Luzon. The Pampanga-based conglomerate is a dealer of leading car, truck, and bus brands, as well as popular premium motorcycle brands.

Photos from LausGroup of Companies

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