First stand-alone BMW Motorrad dealership in Pampanga to open in 2022

MANILA: LausGroup of Companies (LGC), one of the largest and fastest-growing multi-brand automotive networks in the Philippines, recently broke ground in preparation for the Premier Motorrad, the first stand-alone showroom and dealership of BMW Motorrad in Pampanga.

In a statement, LGC Chief Executive Officer Lisset Laus-Velasco said, “We are glad to begin construction on the first and only BMW Motorrad Dealership North of Manila, and through the one-stop-shop Premier Motorrad, the LausGroup will continue to provide the best service for our clients, and make more BMW motorbikes accessible to such a diverse and robust riding community.”

The showroom will feature 14 of the latest motorcycles from the BMW Motorrad lineup, categorized among the model ranges such as Adventure, Sport, and Heritage. It will also come with six repair work bays and two hand-over areas. The dealership will also offer riding gear, riding equipment, and Ride and Style merchandise.

Expected to be open to the public by the first quarter of 2022, the Premier Motorrad is located within the same complex as the iconic Premier Cars BMW car dealership along Jose Abad Santos Avenue in San Fernando City. The facility will cover a total land area of 679sqm.

Premier Motorrad will also display more BMW Motorrad products and accommodate additional units for servicing to better serve the riding community in Central Luzon and nearby areas, including Metro Manila. The dealership also guarantees to offer the excellent customer service and satisfaction that the Laus Group is known for.

“This Premier Motorrad was made possible by the trust and confidence of the biking community and BMW Motorrad enthusiasts,” LGC Executive Director Diorella Laus stated. “We express our gratitude to our principal, SMC Asia Car Distributors, for trusting LGC to elevate a new experience of riding here in Central and Northern Luzon, and we look forward to servicing clients not just from here but even as far as Metro Manila.”

In parallel, SMC Asia Car Distributors President Spencer Yu said, “As our longest-standing partner LausGroup begins the construction of its new BMW Motorrad facility, we are further strengthening the brand’s foothold. The growth of the premium motorcycle segment in the industry has prompted us to bring forth the thrill of BMW Motorrad and, of course, our commitment to make the best service more accessible to the market. The new establishment will offer the entire North Luzon region a one-stop-shop to cater to their BMW Motorrad needs.”

With continuous infrastructure development allowing for interconnectivity of the regions, the Premier Motorrad is positioned to become a hotspot for motorcycle riders from various parts of Northern and Central Luzon, as well as parts of Metro Manila.

For 43 years, LGC has expanded into a large network of over 65 dealerships in Metro Manila, Central Luzon, and Northern Luzon. The Pampanga-based conglomerate is a dealer of leading car, truck, and bus manufacturers, as well as popular premium motorcycle brands such as Harley-Davidson, Aprilia, Moto Guzzi, and Vespa.

Photos from LausGroup of Companies

Also read: BMW to electrify Coldplay’s 2022 world tour with 40 recycled car batteries