Suzuki PH elevates CSR thrust with latest ride

MANILA: Suzuki Philippines (SPH) brought together select members of the motoring media and vloggers to join in its latest corporate social responsibility initiative.

Riding various models, a total of 34 online content creators took part in the “Suzuki EngageXperience” event last July 9-10 in Bataan to showcase the capabilities of the two-wheeled vehicles under the Japanese motorcycle marque as well as the Filipino spirit of “Bayanihan” (communal unity).

Under the two-day program, participants — divided into four groups (one SPH representative and six-seven media/vloggers per team) tackled three challenges that highlighted the motorcycles namely, the V-Strom 250SX, Raider J Crossover, Smash Fi, Avenis, and Burgman Street EX, participant’s teamwork, and their heart to help communities — particularly on this program the Aeta families from Bagac, Morong and Mariveles.

The three challenges were group fuel efficiency, shopping for relief goods, and loading up the Suzuki Burgman.

For the initial activity, riders need to be mindful of their fuel consumption while going around Bagac. The second challenge shifted to community support as they must shop for goods to create the most relief packs possible, ensuring they contained essential items like noodles, canned goods, and hygiene kits.

The third activity showcased the versatility and cargo capacity of the Burgman Street EX by strategically loading up the most items onto the automatic transmission motorcycle while maintaining safe riding practices.

After the challenges, the contributors packed the shopped items and convoyed to Banawang Elementary School together with hundreds of local Suzuki club riders from Bataan.

More than 200 families from Aeta communities were given home essentials and school supplies at the event.

After sharing blessings, the group went on a road trip to Mount Samat to enjoy the exciting twists and turns of the road going there.

According to SPH, the recent Suzuki EngageXperience served as a powerful embodiment of the brand’s role as a reliable partner. “It brought together Moto Media and Vloggers, its riders and the community for a thrilling experience, sealing Suzuki's connection with all its stakeholders,” SPH said in a statement.

It was also during the event where the company hinted that it would have a new offering within the year.

Further, SPH Motorcycle Marketing Communications Group Head Edelyn Yanilla also announced that the public can expect bigger happenings to come as the company gears up for its 50th anniversary in the country.

SPH noted that it also looks forward to a milestone packed with exciting developments. “This anniversary marks a new chapter for Suzuki, further solidifying their commitment to be a "life companion on and beyond the road,’” the firm concluded.

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