Yamaha Motor PH breaks 2 GWR
New GWR reflects strong relationship between YMPH, its community
MANILA: Yamaha Motor Philippines Incorporated (YMPH) broke two Guinness World Records (GWR) last weekend.
KEY TAKEAWAYS
What GWR did YMPH break last weekend?
YMPH broke the GWR for The Most Motorcycle Horns Sounded Simultaneously and The Most Engines Started Simultaneously.What other activity did YMPH stage during the weekend?
During the weekend, YMPH staged the Yamaha Motorshow 2024.In a special event held at Ayala Malls Manila Bay, the local wing of the Japanese motorcycle brand attempted to surpass three GWRs, namely The Largest Parade of Yamaha Motorcycles, The Most Motorcycle Horns Sounded Simultaneously, and The Most Engines Started Simultaneously.
With the support of some 3,300 Yamaha Club members, the marque was able to bag the last two records.
Below is a quick look at the old and new numbers for the respective records:
Record |
2014 |
Previous |
Current |
Most Motorcycle Horns Sounded Simultaneously |
1,425 - YMPH |
3,177- Peter Miguel, LGU City of Koronadal, Petron, National Federation of Motorcycle Clubs, South Cotabato Motorcycle Club |
3,297 - YMPH |
Most Engines Started Simultaneously |
1,446 - YMPH |
3,184 - Peter Miguel, LGU City of Koronadal, Petron, National Federation of Motorcycle Clubs, South Cotabato Motorcycle Club |
3,311 - YMPH |
“This Guinness World Records Official Attempt goes to show how strong the relationship between the brand and its community and how the ‘Revs Your Heart’ slogan constantly defines the purpose of having a Yamaha — it is to feel kando and experience to be part of an evolving community of riders,” YMPH wrote in a press statement.
Kando, for the uninitiated, is a Japanese term for the simultaneous feelings of deep satisfaction and intense excitement we experience when encountering something of exceptional value.
Despite not breaking the record for the largest number of Yamaha motorcycles in a parade, YMPH continues to hold the title with a total number of 1,208 participants, which it set back in 2014.
Yamaha Motorshow 2024
During the said affair, YMPH also kicked off the Yamaha Motorshow 2024. The event hosted some of the motorcycle brand’s best models.
To note, its current Philippine-market lineup includes the likes of daily commuters such as the Mio Sporty, Mio Gear, and Mio Aerox; underbone motorcycles like the Sniper 155; the PG-1 moped; the MT-10 hypernaked bike; the Tenere 700 adventure motorcycle; as well as the XSR 900 classic two-wheeler.
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