Yamaha Motor PH now under new leadership

MANILA: Yamaha Motor Philippines (YMPH) now has a new President.

Katsuya “Kyle” Iida stepped in to fill the role of Hiroshi Koike and assumed the position of the brand’s figurehead in the country on October 1, 2024.

His first appearance as the company’s head was during the awarding of the winners of the Yamaha PG-1 Film Series contest, wherein filmmakers were challenged to produce a short film centered around the outdoor-oriented motorcycle.

“I am honored to meet all of you and I am looking forward to having more Yamaha moments with everybody,” Iida noted.

“I have heard that you like exploration here in the Philippines. As Yamaha believes in the joy of motorcycle riding, I’m excited to see how our brand will become an integral part of your exploration with PG-1. I cannot wait to be immersed in your culture and create greater moments with my team. I am committed to offering more exciting products and tonight signifies another chapter of Yamaha Motor Philippines. Thank you very much and always remember, only Yamaha revs your heart,” he concluded.

Filipino motorcycle enthusiasts could expect to see more outings and similar programs from YMPH as the new President of the marque’s local arm — according to YMPH Marketing Section Manager Toni Acuesta — is an active and outdoorsy person.

“Kyle-san is a very outdoorsy person as well… since he’s more of an outdoor guy, we can expect that there’s more outdoor activities to come along. Not just for the PG-1, but also for the rest of the motorcycles that we have,” Acuesta told Zigwheels Philippines.

“We’re all excited about the new leadership of Kyle-san. This will help us to amplify how every customer can enjoy riding a Yamaha motorcycle,” he said.

Also read:

Yamaha PH Racing Team finds success in local competition

Yamaha Motor PH produces OST with Nik Makino

Yamaha Motor PH reactivates touring initiative